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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading go-to-market strategies for technology portfolios, with a strong focus on translating complex technical capabilities into customer-centric messaging. Proven ability to collaborate across multiple teams and develop impactful sales enablement materials to drive revenue growth.
Highest-signal resume keywords
Product MarketingTechnical MarketingNetworking ExperienceContent DevelopmentProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyProduct LaunchCustomer EngagementMarket InsightsCampaign Effectiveness Measurement
Soft Skills
CollaborationB2B StorytellingCommunication
Tools & Technologies
Sales Enablement ToolsPresentation Software
Industry Keywords
Enterprise InfrastructureCybersecurityCloud TechnologyAI WorkloadsPost-Quantum CryptographyDigital TwinsEdge Computing
Tech Stack
Tools & technologiesCloudCyber SecuritySwitching
About the role
Key responsibilities & impact- Lead go-to-market strategy for Cisco’s switching and campus connectivity portfolio
- Develop differentiated positioning by translating complex technical capabilities into measurable customer outcomes
- Orchestrate integrated go-to-market programs, product launches, and announcements
- Deliver sales assets including presentations, talk tracks, and solution briefs
- Empower field and partner teams through enablement materials
- Partner with product management, engineering, sales, and digital marketing stakeholders
- Synthesize market insights and drive portfolio growth
- Measure campaign effectiveness and industry developments
- Inform future messaging, competitive strategies, and overall business priorities
- Showcase Cisco’s resilient, AI-ready infrastructure in industry conversations
Requirements
What you’ll need- Bachelor’s degree or an equivalent combination of education, skills, and experience
- 6+ years of experience in product marketing, technical marketing, product management, solutions marketing, or a related discipline
- 3+ years of experience working with networking, enterprise infrastructure, cybersecurity, cloud, or related technology portfolios
- Experience translating technical information into messaging for customers, sellers, or partners
- Experience collaborating across product management, engineering, sales, and marketing organizations
- Experience developing content and enablement materials supporting product launches, customer engagement, or revenue growth
- Familiarity with enterprise switching, campus networking, security, and cloud-managed ecosystems
- Knowledge of emerging trends including AI workloads, post-quantum cryptography, digital twins, and edge computing
- Proven success in project management, B2B storytelling, and navigating complex, multi-stakeholder organizations
- Willingness to travel up to 25%
Benefits
Comp & perks- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short and long-term disability coverage
- Basic life insurance
- Cisco restricted stock unit grants may be available, subject to continued employment and vesting periods
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation time per full calendar year for non-exempt employees
- Flexible vacation time off program with no defined limit for eligible exempt employees, subject to availability and business limitations
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward annually
- Additional paid time away for critical or emergency family issues
- Optional 10 paid volunteer days per full calendar year
- Annual bonuses for non-sales roles, subject to Cisco policies
- Additional Cisco benefits and perks may be available
