Senior Director, Demand Generation Strategy

Cisco

. Own the end-to-end strategy for high-volume B2B demand generation for Duo, focused on SMB and lower-mid-market audiences .

Posted 10/28/2026full-timeUnited StatesSenior💰 $284,700 - $390,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in high-volume B2B SaaS demand generation, with a focus on SMB and lower-mid-market audiences, leveraging digital marketing strategies and AI to optimize marketing workflows and drive measurable results. Proven ability to lead and coach marketing teams while collaborating with sales and account teams to enhance lead quality and conversion rates.

Highest-signal resume keywords

B2B SaaS Demand GenerationDigital Marketing StrategyAccount-Based Marketing (ABM)People ManagementAI-Enabled Marketing Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital AcquisitionLifecycle ProgramsLead Quality ImprovementBudget ManagementPerformance MeasurementROI AnalysisSales CollaborationPipeline DevelopmentMarketing Strategy

Soft Skills

CoachingCommunicationAnalytical JudgmentCollaborationLeadership

Industry Keywords

CybersecurityEnterprise TechnologyMarketing AutomationSales Development Representative (SDR)Integrated Marketing Programs

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the end-to-end strategy for high-volume B2B demand generation for Duo, focused on SMB and lower-mid-market audiences
Build and optimize the full funnel from acquisition through sales-accepted opportunities and bookings
Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality
Set digital marketing strategy across the Cisco Security portfolio
Coordinate integrated programs with Product Marketing and Content teams across the customer journey
Partner on digital ABM programs using account and buying-group insights
Manage budgets and agency partners, directing investment toward measurable results
Lead and coach a hands-on marketing team
Apply practical AI to marketing workflows and measure improvements in effectiveness, efficiency, and business outcomes
Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership
Drive demand generation for Cisco’s Duo security product within Cisco Security’s software-led business

Requirements

What you’ll need

12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs
5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel
5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach
5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results
Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies
Experience coordinating digital ABM or account-based programs with sales and account teams
Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work
Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful, but not required
Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
Paid employee birthday day off
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 paid vacation days per full calendar year for non-exempt employees
Flexible vacation time off program with no defined limit for eligible exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco policies
Hybrid work arrangement