Senior Director, Global Digital Demand Generation

Cisco

. Lead Cisco’s global digital demand organization .

Posted 10/6/2026full-timeUnited StatesSenior💰 $278,400 - $352,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital demand generation strategies, optimizing multi-channel marketing programs, and managing substantial global paid media budgets to drive revenue growth and marketing ROI. Proficient in leveraging AI and predictive analytics to enhance B2B marketing effectiveness and establish best-in-class operating models.

Highest-signal resume keywords

Digital Demand Generation LeadershipPerformance Marketing ManagementAccount-Based Marketing (ABM) ExpertiseB2B MarTech Stack KnowledgeMulti-Million-Dollar Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Demand GenerationPerformance MarketingFull-Funnel Digital ProgramsAccount-Based Marketing (ABM)Multi-Touch Attribution ModelsAI-Driven PersonalizationConversion OptimizationBudget GovernancePipeline DeliveryRevenue Growth

Soft Skills

Cross-Functional CollaborationPeople ManagementStrategic ThinkingExperimentationCommunication

Tools & Technologies

SalesforceMarketoEloquaAdobe Experience Cloud6senseDemandbase

Industry Keywords

B2B MarketingDigital EngagementMarketing ROIOmni-Channel ProgramsData Governance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead Cisco’s global digital demand organization
Drive leads, pipeline growth, revenue acceleration, and marketing ROI across regions and architectures
Partner with Integrated Marketing Strategy leaders to execute omni-channel programs across paid media, search, social, email, webinars, and nurture
Advance the digital demand engine through AI, automation, and predictive analytics
Optimize a hybrid model of internal talent, agencies, and MarTech partners
Collaborate cross-functionally to drive experimentation and improve full-funnel attribution
Turn digital engagement into qualified pipeline
Modernize B2B demand generation at scale and build a best-in-class operating model for Cisco

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Computer Science, Engineering, or a related field plus 17 years of related B2B marketing experience, OR Master’s degree plus 14 years of related experience, or equivalent related practical experience
10+ years of direct experience leading digital demand generation, performance marketing, and enterprise paid media investments within global B2B enterprise technology environments
7+ years of people management experience with direct responsibility for managing multi-layered global teams and developing people managers
Experience managing multi-million-dollar global paid media budgets with direct accountability for sourced pipeline delivery, revenue growth, and marketing return on investment
Experience designing and executing full-funnel digital programs across paid media, paid search (SEM), paid social, digital nurture, and conversion optimization within matrixed global organizations
Experience architecting Account-Based Marketing (ABM) programs, lead generation, multi-touch attribution models, and AI-driven personalization engines
Experience establishing build/buy/partner strategies and leading global media agency networks, digital partners, and MarTech vendor contracts
Working knowledge of enterprise B2B MarTech stacks, including Salesforce, Marketo/Eloqua, Adobe Experience Cloud, and 6sense/Demandbase
Working knowledge of closed-loop data governance
Experience orchestrating integrated paid and non-paid marketing channels, including corporate sponsorships and tier-1 events as digital reach vehicles
Experience managing marketing P&L, budget governance, and working vs. non-working spend optimization across the B2B technology buying cycle

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year for non-exempt employees
Flexible vacation time off program with no defined limit for eligible exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco’s policies