Senior Manager, Brand Marketing

Cisco

. Lead integrated campaign strategies across brand, product, and competitive initiatives .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $196,300 - $248,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated campaign strategies, translating business objectives into actionable frameworks, and measuring campaign performance across multiple channels. Strong analytical skills enable the candidate to derive insights and optimize marketing efforts effectively.

Highest-signal resume keywords

Integrated Campaign StrategyPerformance MarketingCampaign MeasurementCross-Functional LeadershipB2B Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OrchestrationData AnalysisPerformance EvaluationBrand MeasurementFunnel MetricsMessaging ExpertisePositioning Expertise

Soft Skills

Exceptional CommunicationPresentation SkillsStakeholder ManagementInfluencing Without Authority

Tools & Technologies

Digital MarketingMedia StrategySocial Media

Industry Keywords

Enterprise TechnologySaaS MarketingGlobal Campaign Execution

About the role

Key responsibilities & impact

Lead integrated campaign strategies across brand, product, and competitive initiatives
Translate business objectives into clear campaign frameworks
Own campaign measurement strategy
Analyze performance across channels and funnel stages
Develop executive-ready performance reports
Partner with media agencies on media strategy, channel mix, and investment decisions
Coordinate web, digital marketing, social media, regional marketing, creative, and operations teams
Ensure cohesive execution, alignment, and momentum for high-quality campaigns

Requirements

What you’ll need

7 years of experience in integrated campaigns, marketing strategy, or performance marketing roles
Proven experience leading campaign strategy, integrated campaign orchestration, and measurement for large-scale, multi-channel campaigns
Strong analytical skills to translate data into insights, executive narratives, and optimization recommendations
Experience partnering with media agencies and internal digital marketing teams on media strategy and performance evaluation
Ability to lead cross-functional initiatives, manage stakeholders, and influence without direct authority in a complex, matrixed organization
Background in B2B, enterprise technology, or SaaS marketing supporting global or regional campaign execution preferred
Familiarity with brand measurement, funnel metrics, and pipeline influence models preferred
Expertise in messaging and positioning preferred
Proven track record of brand stewardship preferred
Exceptional communication and presentation skills preferred

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year for non-exempt employees
Flexible vacation time off program for exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco’s policies
Performance-based incentive pay for sales-plan employees