Senior Product Marketing Manager

Cision France

. Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios .

Posted 9/30/2026full-timeChicago • Illinois • United StatesSenior💰 $107,000 - $143,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing principles, go-to-market strategies, and cross-functional collaboration to drive product positioning and messaging. Proficient in analyzing market data and optimizing sales enablement to enhance customer engagement and conversion outcomes.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyCross-Functional CollaborationMarket ResearchSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket AnalysisCampaign MessagingData InterpretationProject Management

Soft Skills

Strong Communication SkillsAnalytical SkillsCollaboration

Tools & Technologies

Marketing AutomationCRM PlatformsPresentation Tools

Certifications & Qualifications

Product Marketing CertificationMarketing Certification

Industry Keywords

Subscription-Based Business ModelsLifecycle MarketingBuyer Persona DevelopmentCompetitive Analysis

About the role

Key responsibilities & impact

Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios
Conduct competitive analysis and market research to identify opportunities and inform positioning, product, and go-to-market decisions
Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities
Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging
Partner with product management to translate technical capabilities into clear, benefit-oriented messaging
Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels
Support sales enablement through training materials, competitive insights, objection-handling frameworks, and content updates
Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes
Maintain product marketing plans, frameworks, and insights
Lead cross-functional stakeholder alignment, timelines, deliverables, and communications
Ensure product marketing activities adhere to internal policies, processes, and quality standards
Perform other duties as required to support business needs

Requirements

What you’ll need

5+ years in a related role or experience
Comparable mix of training, education, and experience may be considered
Working knowledge of product marketing principles, positioning strategies, and go-to-market processes
Ability to synthesize complex or technical information into clear, value-focused messaging
Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions
Analytical skills to interpret market, customer, competitive, and performance data
Strong written and verbal communication skills
Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders
Experience managing multiple projects and deadlines
Proficiency with common marketing, research, and presentation tools
Experience supporting product launches within subscription-based or recurring revenue business models
Experience developing business cases, market opportunity assessments, and go-to-market recommendations
Familiarity with sales enablement methodologies and lifecycle marketing principles
Experience with industry research, competitive analysis, market segmentation, and buyer persona development
Experience using marketing automation, CRM, or analytics platforms
Experience working in a cross-functional or technology-enabled environment
Relevant professional certification in product marketing, marketing, or a related field is preferred
University degree is preferred

Benefits

Comp & perks

Inclusive and diverse work environment
Equal opportunity employment
Reasonable accommodations for individuals with disabilities
Potential office, remote, or hybrid work arrangements depending on business needs
Flexible scheduling may be required to accommodate deadlines or collaboration across time zones