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Citi

Digital Tagging & Measurement Lead – VP

Citi

. Own the tagging strategy and implementation for key journeys across web and native mobile apps .

Posted 10/20/2026full-timeUnited StatesSenior💰 $138,720 - $208,080 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Expertise in digital analytics implementation and tagging strategies, with a strong focus on data layer design, event taxonomies, and compliance with privacy and governance policies. Proficient in collaborating with engineering teams and managing tag management systems to ensure accurate tracking and measurement across web and mobile applications.

Highest-signal resume keywords
Digital Analytics ImplementationTag Management SystemsData Layer DesignAdobe AnalyticsJavaScript

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital Analytics ImplementationTag Management SystemsData Layer DesignA/B TestingJavaScriptHTMLEvent TaxonomiesSDK InstrumentationDebugging ToolsData Governance
Soft Skills
Strong Communication SkillsCollaboration with Offshore Teams
Tools & Technologies
Adobe LaunchGoogle Tag ManagerAdobe AnalyticsGoogle Analytics 4Adobe Experience PlatformFirebaseAdobe Experience Platform Mobile SDKCustomer Journey AnalyticsAdobe TargetNetwork Tools
Industry Keywords
Financial ServicesCredit Card Industry

Tech Stack

Tools & technologies
AndroidFirebaseiOSJavaScript

About the role

Key responsibilities & impact
  • Own the tagging strategy and implementation for key journeys across web and native mobile apps
  • Translate product and business requirements into tracking specifications, data layer design, and event taxonomies
  • Configure and manage tags, rules, and data elements in tag management systems
  • Partner with web and mobile engineering teams on data layer and SDK instrumentation across agile release cycles
  • Lead tagging QA and validation using debugging and network tools, and set up automated tag monitoring
  • Establish and enforce tagging standards, naming conventions, documentation, and governance processes
  • Coordinate work with the offshore team by prioritizing intake, reviewing deliverables, and ensuring quality
  • Support A/B testing and personalization by ensuring experiments are instrumented and measured correctly
  • Troubleshoot data discrepancies and work with stakeholders to resolve root causes
  • Ensure tagging complies with Citi's privacy, consent, and data governance policies

Requirements

What you’ll need
  • 6+ years of experience in digital analytics implementation or tagging
  • Hands-on experience with enterprise tag management systems (Adobe Launch, Ensighten, or Google Tag Manager)
  • Strong working knowledge of Adobe Analytics and/or Google Analytics 4
  • Experience designing data layers and tracking specifications for web and mobile apps
  • Working knowledge of JavaScript, HTML, and browser developer and debugging tools, such as Adobe Debugger
  • Experience working with engineering teams in an agile environment
  • Strong communication skills, with the ability to explain technical tagging concepts to non-technical stakeholders
  • Experience with mobile analytics SDKs, including Adobe Experience Platform Mobile SDK or Firebase, on iOS and Android preferred
  • Familiarity with Adobe Experience Platform, Customer Journey Analytics, or Adobe Target preferred
  • Experience supporting A/B testing or experimentation platforms preferred
  • Experience coordinating with offshore or distributed teams preferred
  • Financial services or credit card industry experience preferred
  • Bachelor's degree in Computer Science, Information Systems, Engineering, Analytics, or a related field required
  • Master's degree in a related field preferred

Benefits

Comp & perks
  • Medical, dental & vision coverage
  • 401(k)
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
  • Discretionary and formulaic incentive and retention awards may be available for eligible employees