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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product management within digital advertising, adtech, and martech, with a strong focus on managing third-party technology integrations and navigating compliance processes. Proven ability to translate commercial needs into technical requirements and drive product development from conception to launch.
Highest-signal resume keywords
Product ManagementDigital Advertising Technology StackTechnical Requirements WritingThird-Party Technology IntegrationsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap ExecutionTechnical RequirementsBusiness SpecificationsProduct TestingQuality AssurancePerformance ValidationCompliance ManagementOptimization IdentificationVendor Relationship ManagementAd Product Development
Soft Skills
Stakeholder AlignmentAdaptabilityProcess BuildingCommunicationCollaboration
Tools & Technologies
Ad ServersDSPsClean RoomsIdentity SolutionsAttribution PlatformsProgrammatic Infrastructure
Industry Keywords
AdTechMarTechCommerce MediaRetail MediaFinancial Services Advertising
About the role
Key responsibilities & impact- Execute the product roadmap for assigned ad and offers capabilities
- Translate product priorities into detailed delivery plans and ensure capabilities ship on time and to standard
- Write and own technical requirements and business specifications
- Translate commercial and advertiser needs into engineering-ready documentation
- Serve as the primary liaison between commercial and technology teams
- Drive alignment on requirements, manage trade-offs, and maintain momentum through the product development lifecycle
- Own third-party AdTech and MarTech integrations, including DSPs, ad servers, clean rooms, and identity solutions
- Manage vendor relationships and integration timelines
- Lead product testing and quality assurance, including UAT and performance validation
- Serve as product owner through legal, risk, and regulatory review processes
- Prepare documentation and drive approvals for new features and launches
- Track product and system performance post-launch
- Identify issues and optimization opportunities and escalate recommendations to the Head of Product
- Drive compliance with applicable laws, rules, and regulations and manage and report control issues
Requirements
What you’ll need- 10+ years of experience in product management within digital advertising, adtech, martech, or commerce media
- Deep understanding of the digital advertising technology stack, including ad serving, targeting, measurement, and delivery systems
- Demonstrated experience writing detailed technical requirements and business specifications
- Experience partnering closely with technology teams through the full product development lifecycle
- Experience managing third-party technology integrations within the advertising ecosystem, including vendor onboarding and ongoing relationship management
- Experience navigating governance, compliance, and regulatory approval processes within a large or regulated organization
- Strong stakeholder management skills, with the ability to align commercial and technology teams around shared priorities at a working and mid-senior level
- Ability to operate effectively in ambiguous, fast-moving environments and build process and structure where little exists
- Experience in commerce media, retail media, or financial services advertising strongly preferred
- Experience with card linked offers or loyalty product capabilities preferred
- Background at a publisher, retail media network, DSP, SSP, or adtech platform preferred
- Experience building or scaling a new ad product or capability from early stage through launch preferred
- Familiarity with clean rooms, identity solutions, attribution platforms, and programmatic infrastructure preferred
- Bachelor's/University degree required; Master's degree preferred
Benefits
Comp & perks- Discretionary and formulaic incentive and retention awards
- Medical, dental & vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid vacation
- Paid sick leave
- Paid holidays