Senior Vice President – Performance Marketing, Cards and Lending Offers

Citi

. Define the end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers .

Posted 11/4/2026full-timeNew York City • New York • United StatesSenior💰 $163,600 - $245,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Performance Marketing and Digital Sales P&L management, with a focus on data-driven insights and customer-centric strategies to enhance digital experiences and drive sales growth. Proven ability to lead high-performing teams and execute innovative marketing initiatives across financial services or fintech.

Highest-signal resume keywords

Performance Marketing StrategyDigital Sales Funnel ManagementPega CDH Next-Best-Action StrategiesAdobe Analytics and Adobe TargetTeam Leadership and Motivation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDigital Sales ManagementData-Driven InsightsMobile Merchandising StrategyCustomer Journey MappingKPI DevelopmentTest and Learn InitiativesRisk Assessment and ComplianceVision DevelopmentExecution Management

Soft Skills

Strong Communication SkillsAnalytical AcumenConsumer-Centric MindsetMotivational LeadershipStakeholder Engagement

Certifications & Qualifications

Bachelor’s Degree in Business or Finance

Industry Keywords

Financial ServicesFintechDigital MarketingCustomer EngagementUser Experience

About the role

Key responsibilities & impact

Define the end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers
Lead and own scorecard KPIs including Digital Sales, funnel conversion metrics, and shoppers across Online and Mobile Banking
Lead Offer Placement and Merchandising strategy on Mobile App and Online Banking
Use data-driven performance marketing insights and Test & Learn initiatives to recommend new features
Accelerate personalization at scale for logged-in customer experiences across Mobile and Web
Partner with Product, Marketing, Analytics, and Digital teams to drive KPIs and digital experience innovation
Act as Digital Marketing subject matter expert for new product launches and enhancements
Leverage research, analytics, and data-driven insights to develop marketing roadmaps, improve user experience, and increase client engagement
Create experiences that drive repeat and loyal buyers of Citi products and solutions
Identify innovations and lead test-and-learn experiments to increase customer value
Assess and manage risk, ensure compliance with applicable laws, rules, regulations, and policies, and escalate and report control issues transparently
Lead a Digital Sales P&L function across multiple products and offers, reporting to the Head of Digital Sales and Marketing Capabilities

Requirements

What you’ll need

10+ years of experience in financial services or fintech leading Performance Marketing and Digital Sales P&L
Experience managing high-performing teams with demonstrable and measurable results
Deep knowledge of Digital Sales Funnel
Mobile merchandising strategy enabling end-to-end horizontal customer journey
Experience translating complex marketing objectives into real-time Next-Best-Action (NBA) strategies using Pega CDH
Understanding of Adobe Analytics and Adobe Target
Demonstrated ability to develop a vision, manage execution, and deliver top-tier results
Sound business judgment and analytical acumen
Consumer-centric mindset
Strong communication skills
Ability to motivate teams to deliver differentiating solutions to complex business problems
Excellent written and verbal communication skills
Expertise articulating strategy and actions to key decision makers and stakeholders
Bachelor’s degree required in business or finance-related study

Benefits

Comp & perks

Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid vacation
Paid sick leave
Paid holidays
Discretionary and formulaic incentive and retention awards (for eligible employees)