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Citi

Senior Vice President – Performance Marketing, Travel and Spend Offers

Citi

. Define end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers .

Posted 11/4/2026full-timeUnited StatesSenior💰 $163,600 - $245,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Performance Marketing and Digital Sales P&L management, with a strong focus on data-driven strategies to enhance customer engagement and drive digital sales growth. Proven ability to lead high-performing teams and translate complex marketing objectives into actionable strategies.

Highest-signal resume keywords
Performance Marketing StrategyDigital Sales Funnel ManagementPega CDH ExperienceAdobe Analytics ExpertiseTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital Sales GrowthFunnel Conversion MetricsData-Driven InsightsNext-Best-Action StrategiesMobile Merchandizing StrategyUser Experience ImprovementKPI ManagementRisk AssessmentCompliance ManagementMarketing Roadmap Development
Soft Skills
Analytical AcumenConsumer-Centric MindsetCommunication SkillsTeam MotivationBusiness Judgment
Tools & Technologies
Adobe TargetAnalytics ToolsDigital Marketing PlatformsMobile ApplicationsOnline Banking Systems
Industry Keywords
Financial ServicesFintechDigital MarketingCustomer EngagementProduct Launches

About the role

Key responsibilities & impact
  • Define end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers
  • Lead and own scorecard KPIs including Digital Sales, funnel conversion metrics, and shoppers across Online and Mobile Banking
  • Lead Offer Placement & Merchandizing strategy on Mobile App and Online Banking using data-driven performance marketing insights
  • Lead Test & Learn initiatives and new feature recommendations
  • Accelerate personalization at scale for existing customer logged-in experiences across Mobile and Web
  • Partner with Product, Marketing, Analytics, and Digital teams to drive core KPIs and digital experience innovation
  • Act as Digital Marketing SME for new product launches and enhancements
  • Leverage research, analytics, and data-driven insights to develop marketing roadmaps, improve user experience, and increase client engagement
  • Create experiences that drive repeat and loyal buyers of Citi’s products and solutions
  • Identify innovations and lead experiments to increase customer value
  • Assess risk in business decisions and drive compliance with applicable laws, rules, regulations, and policies
  • Escalate, manage, and report control issues transparently
  • Lead a Digital Sales P&L function across multiple products and offers, reporting to the Head of Digital Sales and Marketing Capabilities

Requirements

What you’ll need
  • 10+ years of experience in financial services or with fintech leading Performance Marketing, Digital Sales P&L, with experience managing high-performing teams with demonstrable and measurable results
  • Deep knowledge of Digital Sales Funnel and Mobile merchandizing strategy enabling end-2-end horizontal customer journey
  • Experience translating complex marketing objectives into real-time Next-Best-Action (NBA) strategies using Pega CDH, increasing targeted/event-based campaign conversion rates
  • Understanding of Adobe Analytics and Adobe Target
  • Demonstrated ability to develop a vision, drive and manage the execution, and deliver top-tier results
  • Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills
  • Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems
  • Excellent written and verbal communication skills with expertise articulating strategy and actions to key decision makers and stakeholders
  • Bachelor’s degree required in business or finance-related study
  • Master’s degree preferred

Benefits

Comp & perks
  • Discretionary and formulaic incentive and retention awards
  • Medical, dental & vision coverage
  • 401(k)
  • Life, accident, and disability insurance
  • Wellness programs
  • Planned time off (vacation)
  • Unplanned time off (sick leave)
  • Paid holidays