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Clara

Partnerships Expert, Channel – VARs & Accountants

Clara

. Build and launch Clara’s partner program for accounting firms, BPOs, and value-added resellers of local accounting and ERP software .

Posted 9/17/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in building and launching partner programs, with a strong focus on demand generation, partner enablement, and performance management. Proficient in leveraging CRM tools and automation technologies to enhance partner workflows and drive measurable growth.

Highest-signal resume keywords
Partner Program DevelopmentDemand GenerationBrazilian Accounting Landscape KnowledgeHubSpot CRM ExperienceAI Tools for Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
PartnershipsChannel DevelopmentBusiness DevelopmentNegotiationOnboardingPipeline ManagementSQLPython
Soft Skills
High-Impact DeliveryPlayer-Coach Leadership
Tools & Technologies
HubSpotMetabaseGoogle DriveSlackN8N
Industry Keywords
Accounting FirmsBPOsERP SoftwareSMB SoftwareFintechPaymentsCorporate CardsExpense Management

Tech Stack

Tools & technologies
ERPPythonSQL

About the role

Key responsibilities & impact
  • Build and launch Clara’s partner program for accounting firms, BPOs, and value-added resellers of local accounting and ERP software
  • Map the landscape, select initial partner cohorts, and generate live referrals
  • Own demand generation through the channel, measured by qualified pipeline and converted volume
  • Design commercial offers covering referral, co-sell, and enablement
  • Recruit anchor partners, run initial enablement sessions, and personally participate in closing deals
  • Create distinct go-to-market motions, toolkits, and incentives for each partner profile
  • Bridge partners with Product, Legal, Sales, Credit, and Customer Success
  • Manage onboarding, enablement, QBRs, health scores, SLAs, and partner performance cutoffs
  • Track partner-sourced leads, win rate, time-to-live, and transaction volume in HubSpot and Metabase
  • Document the playbook and automate portfolio communications using Google Drive, Slack, and N8N

Requirements

What you’ll need
  • Minimum 5 years in Partnerships, Channel, or Business Development building an indirect motion with accountants, accounting firms, VARs, or SMB software partners in Brazil
  • Proven track record standing up a partner program with tiers, incentives, enablement, certification, and a referral or co-sell engine that produced measurable demand
  • Strong working knowledge of the Brazilian accounting and SMB-software landscape, including accounting firms, CFDI workflows, local ERPs, and accounting suites
  • High-impact delivery as a player-coach, combining strategy with personal sourcing, negotiation, and onboarding
  • Evidence of partner-sourced pipeline and transaction or subscription growth through an indirect channel
  • Based in São Paulo, with regular time in the office and on the road with partners
  • Experience or strong interest in AI tools to automate partner workflows and increase coverage per head
  • Independent work in Metabase, spreadsheets, SQL, or Python (nice to have)
  • N8N, Slack integrations, or similar automation tools (nice to have)
  • Hands-on HubSpot or equivalent CRM experience with trusted partner-sourced attribution (nice to have)
  • Fintech, payments, corporate cards, or expense-management experience (nice to have)

Benefits

Comp & perks
  • Stock options (ESOP) from day one
  • Annual learning budget
  • Internal accelerated development paths
  • Flexible vacation
  • Hybrid work model
  • Flexible working arrangement with office, customer visits, or work from home
  • Smart, ambitious teammates and multicultural team environment