SVP, Marketing

Claravine

. Own Claravine's positioning as The Data Standards Company® and expand the category narrative .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing, with a focus on category narrative development, pipeline ownership, and enterprise-level marketing strategies. Proven ability to lead and optimize marketing functions, leveraging data analytics and AI tools to drive demand and improve ROI.

Highest-signal resume keywords

B2B SaaS MarketingCategory Narrative DevelopmentPipeline OwnershipEnterprise Sales Cycle ManagementAI-Powered Marketing Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Data AnalyticsCompetitive PositioningSales EnablementContent StrategyPricing and Packaging RecommendationsFull-Funnel ReportingDemand GenerationAccount-Based Marketing (ABM)Executive PresentationsTeam Leadership

Soft Skills

Excellent CommunicationExecutive PresenceRelationship Building

Tools & Technologies

AI ToolsMarketing Automation Platforms

Industry Keywords

Enterprise TechnologyMarketing Technology EcosystemThought LeadershipCustomer AdvocacyMarketing Attribution

About the role

Key responsibilities & impact

Own Claravine's positioning as The Data Standards Company® and expand the category narrative
Represent Claravine on keynote stages, in industry publications, analyst briefings, executive panels, and podcasts
Build and optimize competitive positioning for Sales and Customer Success
Manage Gartner, Forrester, IDC, and other analyst relationships
Own marketing's contribution to pipeline with attribution, targets, and accountability
Design and execute an enterprise ABM program targeting Global 2000 accounts spending $50M+ on advertising
Drive demand through content, events, digital, partner co-marketing, and direct outreach
Improve full-funnel reporting and attribution
Lead messaging, positioning, competitive intelligence, sales enablement, and launch strategy
Develop business-value messaging for CMO, VP Marketing, and marketing analytics buyers
Develop pricing and packaging recommendations with product and finance
Build sales and expansion enablement resources that improve win rates and ACV
Run a content strategy across the enterprise buyer journey
Commission and create research, benchmarks, and frameworks on marketing data standards
Build customer advocacy through case studies, references, advisory boards, and executive roundtables
Build, lead, and develop a team of 5–10 across product marketing, demand generation, content, xEO, and contractors
Own the marketing budget and P&L and ensure ROI
Use AI-powered workflows and tools to maximize lean-team output
Set reporting cadence and dashboards for the executive team

Requirements

What you’ll need

12+ years in B2B SaaS or enterprise technology marketing
4+ years in VP, SVP, or CMO roles leading the entire Marketing function
Proven success building category narrative and thought leadership at a company selling to enterprise marketing leaders
Ownership of pipeline and revenue targets, with specific, quantified results
Experience running or closely supporting 6–12 month enterprise sales cycles with minimum six-figure ASPs
Record of leading lean teams of 5–15
Hands-on use of AI that has changed how a marketing organization operates
Excellent writing, verbal communication, presenting, and executive presence
Deep understanding of marketing data, analytics, and measurement
Strong relationships in the enterprise marketing technology ecosystem (preferred)

Benefits

Comp & perks

Equity and benefits package
Quarterly travel to Lehi, UT HQ and customer/conference locations expected