Claravine

Marketing

• Own Claravine's positioning as The Data Standards Company® and expand the category narrative
• Represent Claravine on keynote stages, in industry publications, analyst briefings, executive panels, and podcasts
• Build and optimize competitive positioning for Sales and Customer Success
• Manage Gartner, Forrester, IDC, and other analyst relationships
• Own marketing's contribution to pipeline with attribution, targets, and accountability
• Design and execute an enterprise ABM program targeting Global 2000 accounts spending $50M+ on advertising
• Drive demand through content, events, digital, partner co-marketing, and direct outreach
• Improve full-funnel reporting and attribution
• Lead messaging, positioning, competitive intelligence, sales enablement, and launch strategy
• Develop business-value messaging for CMO, VP Marketing, and marketing analytics buyers
• Develop pricing and packaging recommendations with product and finance
• Build sales and expansion enablement resources that improve win rates and ACV
• Run a content strategy across the enterprise buyer journey
• Commission and create research, benchmarks, and frameworks on marketing data standards
• Build customer advocacy through case studies, references, advisory boards, and executive roundtables
• Build, lead, and develop a team of 5–10 across product marketing, demand generation, content, xEO, and contractors
• Own the marketing budget and P&L and ensure ROI
• Use AI-powered workflows and tools to maximize lean-team output
• Set reporting cadence and dashboards for the executive team

Explore SVP, Marketing at Claravine. Review requirements and application details.