Head of Development Marketing – North, Central, South West & East regions

Clarion Housing Group

. Launch new schemes internationally and domestically .

Posted 10/23/2026full-timeManchester • United KingdomLead💰 £64,043 - £80,054 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing integrated marketing strategies that align with commercial priorities and drive brand positioning. Proven ability to lead teams, manage budgets, and deliver impactful marketing communications across multiple channels.

Highest-signal resume keywords

Integrated Marketing CampaignsStrategic ThinkingBudget ManagementResidential Development MarketingStakeholder Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyDigital AnalyticsE-MarketingSocial Media ManagementBrand MessagingConsumer PRB2B PRProject ManagementCampaign DeliveryLead Generation

Soft Skills

NegotiationInfluencingCollaborationCritical ThinkingRelationship Building

Certifications & Qualifications

Degree-Level Education

Industry Keywords

Residential Development MarketingShared OwnershipPrivate SalesOverseas Property MarketingSales Targets

About the role

Key responsibilities & impact

Launch new schemes internationally and domestically
Shape and elevate the development marketing brand
Drive quality leads to support sales targets
Define the Latimer marketing strategy and position the brand as a sector leader
Build productive relationships to enable effective project management and break down silos
Gather insight to inform strategic decisions
Lead the regional development marketing team
Deliver marketing communications and campaigns supporting sales and development objectives
Develop and implement regional and national marketing strategies
Align campaigns with commercial priorities, timelines and customer needs
Manage budgets and suppliers, ensuring measurable objectives and value for money
Deliver integrated marketing campaigns across all channels
Lead, shape and elevate the brand and drive meaningful impact

Requirements

What you’ll need

Experienced marketing leader
Strong strategic and critical thinking skills
Experience managing multiple budgets and suppliers
Proven track record delivering integrated marketing campaigns across all channels
Consistent brand messaging and robust measurement of impact
Solid knowledge of social media, e-marketing and digital analytics
Experience in consumer and B2B PR
Strong understanding of residential development marketing in shared ownership and private sales
Ability to negotiate, influence and collaborate with a wide range of stakeholders
Degree-level education or equivalent experience
Overseas property marketing experience is advantageous
Must be eligible to work in the UK; visa sponsorship is not available
Required to reside in England or Wales for the duration of employment

Benefits

Comp & perks

£5,000 car allowance per annum
Flexible options considered for 36 hours per week
Benefits that support you and your lifestyle
Permanent contract