Head of Development Marketing – North, Central, South West, East Regions

Clarion Housing Group

. Launch new schemes internationally and domestically .

Posted 10/23/2026full-timeManchester • United KingdomLead💰 £64,043 - £80,054 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing integrated marketing strategies that align with commercial priorities, while effectively managing budgets and delivering impactful campaigns. Strong leadership and strategic thinking capabilities are essential for driving brand positioning and fostering stakeholder relationships.

Highest-signal resume keywords

Integrated Marketing CampaignsStrategic ThinkingBudget ManagementResidential Development MarketingStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDigital AnalyticsE-MarketingSocial Media ManagementConsumer PRB2B PRCampaign MeasurementProject ManagementBrand MessagingCreative Thinking

Soft Skills

NegotiationInfluencingCollaborationLeadershipRelationship Building

Certifications & Qualifications

Degree-Level Education

Industry Keywords

Residential DevelopmentShared OwnershipPrivate SalesOverseas Property MarketingSales Targets

About the role

Key responsibilities & impact

Launch new schemes internationally and domestically
Shape and elevate the development marketing brand
Drive quality leads to support sales targets
Define the Latimer marketing strategy and position the brand as a sector leader
Build strong relationships to enable effective project management and break down silos
Lead the regional development marketing team
Deliver first-class marketing communications and campaigns supporting sales and development objectives
Develop and implement regional and national marketing strategies aligned with commercial priorities, timelines and customer needs
Manage budgets and suppliers, ensuring measurable objectives and value for money
Deliver integrated marketing campaigns with consistent brand messaging and robust impact measurement
Lead, shape and elevate the brand with strategic insight, creative thinking and strong leadership

Requirements

What you’ll need

Experienced marketing leader
Degree-level education or equivalent experience
Proven track record delivering integrated marketing campaigns across all channels
Strong strategic and critical thinking skills
Experience managing multiple budgets and suppliers
Solid knowledge of social media, e-marketing and digital analytics
Experience in consumer and B2B PR
Strong understanding of residential development marketing in shared ownership and private sales
Ability to negotiate, influence and collaborate with a wide range of stakeholders
Overseas property marketing experience is advantageous
Must be eligible to work in the UK; visa sponsorship is not available
Must reside in England or Wales for the duration of employment
Able to work from the Manchester office at least 3 days per week and travel around the northern region and to London head office

Benefits

Comp & perks

£5,000 car allowance per annum
Flexible working options considered
Benefits that support you and your lifestyle
Hybrid working arrangement
Employer of the Year Housing Heroes awards 2025 and Winner 2026 Inspiring Places to Work™ UK & Ireland recognition