B2B Marketing Specialist – Higher Ed

Clasp

. Produce polished, on-brand content for senior higher education audiences, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy .

Posted 10/13/2026full-timeRemote • United StatesJuniorMid-Level💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in producing polished, on-brand content for senior higher education audiences, managing event logistics, and utilizing AI tools for content creation. Proficient in HubSpot campaign management and maintaining data quality across CRM systems.

Highest-signal resume keywords

Content ProductionEvent Logistics ManagementHubSpot Campaign ManagementAI Tools UtilizationHigher Education Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationEvent ManagementCRM Data ManagementCompliance Material DevelopmentProject Coordination

Soft Skills

Highly OrganizedDetail-OrientedSelf-SufficientProject ManagementCross-Team Collaboration

Tools & Technologies

HubSpotAI ToolsEmail Marketing PlatformsSocial Media Graphics ToolsEvent Management Software

Industry Keywords

Higher EducationStudent LendingFinancial ServicesThought LeadershipCompliance

About the role

Key responsibilities & impact

Produce polished, on-brand content for senior higher education audiences, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
Create compliant student-facing materials with the compliance team
Support thought-leadership content, including op-eds and policy pieces on college affordability and student lending
Own end-to-end event logistics for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships
Keep event attendees informed and prepared
Build, QA, and launch HubSpot campaigns, emails, and landing pages
Manage lists, UTMs, tracking, and CRM data quality
Use AI tools daily for content, light design, and copy production
Build and maintain repeatable checklists and SOPs for events and campaigns
Partner with sales, website, compliance, and external vendors or firms
Manage day-to-day projects with the PR firm on press and content initiatives

Requirements

What you’ll need

2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
Ability to produce polished, on-brand content in both design and copy
Highly organized, detail-oriented, and self-sufficient
Comfortable managing multiple projects across teams with minimal oversight
Daily, hands-on user of AI tools in your work
Comfortable with up to 20% travel for team time and occasional event coverage
HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; training provided
Startup experience is a plus, not required
Background in higher education, student lending, or financial services is a plus
Must be authorized to work in the United States for any employer
Not eligible for immigration sponsorship, now or in the future
Remote within Eastern or Central time zones, generally Boston hours
Within 1 hour of a medium hub/large airport with multiple daily flights to Boston

Benefits

Comp & perks

Competitive cash and equity compensation
Health benefits (health, dental, & vision)
401k
Commuter benefits
Flexible PTO policy
Opportunities to grow and perform in a fast-paced environment alongside a stellar team