B2B Marketing Specialist, HR Tech

Clasp

. Produce polished, on-brand content for a senior employer audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy .

Posted 10/13/2026full-timeRemote • United StatesJuniorMid-Level💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in producing polished, on-brand content across various formats while managing end-to-end logistics for employer-facing events. Proficient in utilizing AI tools and HubSpot for campaign management and CRM data maintenance.

Highest-signal resume keywords

Content ProductionEvent ManagementHubSpot Campaign ManagementAI Tool UtilizationProject Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCopywritingGraphic DesignCampaign ManagementCRM Data ManagementEvent LogisticsSales EnablementQuality AssuranceSOP DevelopmentMarketing Strategy

Soft Skills

Highly OrganizedDetail-OrientedSelf-SufficientEffective CommunicationTeam Collaboration

Tools & Technologies

HubSpotAI ToolsCRM SystemsEvent Management SoftwareEmail Marketing Platforms

Industry Keywords

HR TechTalent ManagementHealthcare WorkforceStartup ExperienceEmployer Branding

About the role

Key responsibilities & impact

Produce polished, on-brand content for a senior employer audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
Coordinate paid campaigns and build sales enablement materials to help generate and close employer demand
Own end-to-end logistics for conferences and employer-facing events, including vendor coordination, shipping, registration, memberships, and sponsorships
Keep event attendees informed and set up for success
Build, QA, and launch HubSpot campaigns, emails, and landing pages
Manage lists, UTMs, tracking, and clean CRM data
Use AI tools daily to create content, light design, and copy efficiently while maintaining quality and brand consistency
Build and maintain repeatable checklists and SOPs for events and campaigns
Partner with sales, website teams, and outside vendors or firms to keep deliverables moving and stakeholders informed
Manage day-to-day projects with the PR firm on press and content initiatives
Support the content and thought-leadership pipeline on workforce and talent topics

Requirements

What you’ll need

2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
Ability to produce polished, on-brand content in both design and copy
Highly organized, detail-oriented, and self-sufficient; comfortable managing multiple projects across teams with minimal oversight
Daily, hands-on user of AI tools in work
Comfortable with up to 20% travel for team time and occasional event coverage
HubSpot (or similar CRM) familiarity and event management experience are a plus, not required
Startup experience is a plus, not required
Background in HR tech, talent, or healthcare workforce is a plus
Remote (EST or CST), within approximately 1 hour of a major airport
Candidates must be authorized to work in the United States for any employer
Role is not eligible for immigration sponsorship, now or in the future

Benefits

Comp & perks

Competitive cash and equity compensation
Health benefits (health, dental, & vision)
401k matching
Flexible PTO policy
Opportunities to grow and perform in a fast-paced environment alongside a stellar team