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About the role
Key responsibilities & impact- Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity
- Design and run integrated, multi-touch campaigns targeting school districts
- Build demand programs for new customer acquisition and expansion into the existing customer base
- Own the demand calendar and align campaigns to launches, events, and seasonal education buying cycles
- Own paid media strategy and execution, including budget management and return on spend
- Build retargeting and account-based programs
- Turn webinars and events into systematic pipeline programs
- Optimize landing pages, forms, and digital touch points with Creative
- Partner with Sales, Product Marketing, Customer Marketing, and Creative
- Align with Sales on targets, territories, and lead quality
- Direct creative briefs for campaign assets
- Own marketing automation and prospect-to-sales systems
- Build and optimize nurture sequences, lead scoring, and lead routing
- Define lead stages, qualification criteria, and the marketing-sales service level agreement
- Ensure clean handoffs, accurate tracking, and shared qualified-lead definitions
- Build pipeline and attribution reporting
- Use data to forecast, prioritize investment, and improve campaign performance
- Establish dashboards and operating rituals for demand performance
Requirements
What you’ll need- Bachelor's Degree is Required
- Significant experience (8+ years) in demand generation, growth, or digital marketing
- At least 2+ years of experience in a leadership role managing people
- Deep, hands-on expertise with paid campaigns, ideally on LinkedIn and Reddit
- Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution
- Proven track record building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech
- Strong command of paid media, campaign strategy, and conversion optimization across digital channels
- Ability to tie marketing activity to pipeline and revenue and report it clearly to leadership
- Excellent communication skills
- Experience leading or mentoring a team, setting clear direction, and holding a high bar for results
- Ability to travel up to 15%
Benefits
Comp & perks- 4+ weeks of vacation
- 13+ paid holidays
- 12 weeks fully paid parental leave for all parents
- 401(k) with 0.5:1 company match
- Medical, dental, and vision plans
- Company-paid life, short-term disability, and long-term disability insurance
- Voluntary supplemental life, accident, and pet insurance
- Paid volunteer days through ClassLink Cares
- Tuition reimbursement for continued education
- Coaching and internal programs supporting career and personal growth
- Annual company retreats and team events