ClassLink

Product Marketing

• Own positioning and messaging for every product in the portfolio
• Develop differentiated narratives for superintendents, school technology directors, data and privacy leaders, and curriculum leaders
• Define and evolve ClassLink’s category story
• Build messaging frameworks, value propositions, and proof points
• Own go-to-market plans for product and feature launches
• Coordinate cross-functional launches across product, demand generation, creative, customer marketing, and sales
• Define audience segmentation, launch sequencing, success metrics, and launch handoffs
• Build a repeatable launch framework
• Partner with Product, Sales, Demand Generation, Customer Marketing, and Creative leaders
• Direct creative briefs for product pages, campaigns, and launch assets
• Provide market feedback to product, marketing, and leadership
• Create talk tracks, battle cards, objection handling, demo scripts, and one-pagers
• Own competitive intelligence and brief leadership and sales on market changes
• Translate wins, losses, and field feedback into sharper positioning and tools
• Develop buyer personas, message maps, and customer research
• Partner with Product on roadmap and pricing decisions
• Run win/loss analysis and customer research

Director of Product Marketing

Performance Marketing

• Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity
• Design and run integrated, multi-touch campaigns targeting school districts
• Build demand programs for new customer acquisition and expansion into the existing customer base
• Own the demand calendar and align campaigns to launches, events, and seasonal education buying cycles
• Own paid media strategy and execution, including budget management and return on spend
• Build retargeting and account-based programs
• Turn webinars and events into systematic pipeline programs
• Optimize landing pages, forms, and digital touch points with Creative
• Partner with Sales, Product Marketing, Customer Marketing, and Creative
• Align with Sales on targets, territories, and lead quality
• Direct creative briefs for campaign assets
• Own marketing automation and prospect-to-sales systems
• Build and optimize nurture sequences, lead scoring, and lead routing
• Define lead stages, qualification criteria, and the marketing-sales service level agreement
• Ensure clean handoffs, accurate tracking, and shared qualified-lead definitions
• Build pipeline and attribution reporting
• Use data to forecast, prioritize investment, and improve campaign performance
• Establish dashboards and operating rituals for demand performance

Director of Demand Generation

Manager

• Become an expert on all ClassLink products
• Provide strategic and technical guidance on the use and expansion of the ClassLink product suite
• Maintain relationships with current customers in the assigned territory through onsite meetings, phone, email, and SWAG mailings
• Increase adoption and usage of ClassLink
• Perform account management duties, including proactive customer outreach, annual client review meetings, quoting, and renewal emails
• Serve as an education and product expert supporting customer understanding of ClassLink
• Conduct virtual and conference demonstrations of ClassLink
• Develop positive relationships between ClassLink and influential partner organizations
• Ensure year-over-year customer retention and assist with renewal fee negotiations
• Host regional and virtual user group events
• Attend conferences and events in assigned territories
• Maintain internal documentation for each customer
• Use provided tools to understand customer health and intervene when needed
• Maintain high levels of customer satisfaction and account health
• Deliver experiences that drive customer retention
• Work on cross-functional teams to improve ClassLink’s product suite
• Maintain or improve the renewal rate
• Maintain at least an 80% Annual Review completion rate
• Travel up to 35% to support in-person school partner engagements and user groups, potentially including weekends for conferences

Engagement Manager – Ed-Tech

Product Manager

• Define product vision, strategy, and roadmap for assigned products
• Balance customer needs, business objectives, market opportunities, and data-driven insights
• Evaluate emerging technologies, AI capabilities, and competitive trends
• Prioritize the product backlog to maximize customer value, business impact, and delivery effectiveness
• Lead product discovery, solution design, and Agile execution from concept through release
• Define product requirements, acceptance criteria, and success metrics
• Design and execute experiments, beta programs, and validation activities
• Leverage customer feedback, market research, product analytics, and AI-enabled insights
• Measure product performance using operational and business metrics and recommend improvements
• Ensure AI-enabled features address privacy, transparency, equity, and customer trust
• Partner with Engineering, Design, Sales, Marketing, Customer Success, Implementation, and Support
• Communicate product strategy, roadmap priorities, customer insights, and product performance to stakeholders
• Champion effective product management practices and responsible AI adoption
• Lead, coach, and develop assigned Engineering Leads through feedback, performance management, and professional development
• Establish priorities, expectations, and accountability for Engineering Leads
• Support career development and leadership development for Engineering Leads
• Foster trust, ownership, collaboration, continuous improvement, and customer focus
• Travel up to 15%

Communications

• Learn ClassLink products, features, releases, workflows, use cases, limitations, audiences, and terminology
• Build product messaging, value statements, FAQs, talking points, and reusable terminology
• Keep product webpages current and useful
• Identify opportunities for new pages, FAQs, and resources
• Adapt product stories for clients, prospects, partners, and employees
• Collaborate with Product and Marketing to plan communications for releases
• Create communication plans defining audiences, messages, channels, content, owners, and timing
• Match communication approaches to product releases, from updates to full campaigns
• Coordinate with Creative, Web, Learning Design, Technical Writing, and other teams
• Maintain consistent product messaging across webpages, email, campaigns, product news, presentations, events, and internal communications
• Create ongoing product content including blog series, explainers, comparisons, FAQs, use cases, and resources
• Write content or prepare briefs for other writers
• Incorporate customer stories and proof points
• Build relationships across Product, Marketing, Sales, Client Services, Learning Design, Technical Writing, and Creative
• Track owners, deadlines, follow-ups, and next steps
• Coordinate events, webinars, social, PR, newsletters, customer stories, and case studies when appropriate
• Develop repeatable processes for planning, creating, updating, and reusing communications
• Use AI with judgment and fact-checking
• Own assigned product communication projects from planning through completion
• Maintain a pipeline of launches, nurture campaigns, product content, and webpage opportunities
• Recommend communication priorities based on product priorities, audience feedback, and engagement

Director of Product Marketing

Director of Demand Generation

Engagement Manager – Ed-Tech

Product Manager

Product Communications Specialist