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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product communications and content strategy, with a strong focus on creating effective messaging and managing cross-functional collaboration. Proficient in utilizing AI and marketing data to enhance communication efforts and drive audience engagement.
Highest-signal resume keywords
Product CommunicationsContent StrategyB2B MarketingStrong Writing SkillsSEO Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationProject ManagementEditingCampaign DevelopmentWebpage ManagementNurture ProgramsAudience AnalysisCommunication PlanningProduct MessagingTechnical Writing
Soft Skills
CuriosityGood JudgmentInitiativeCollaborationOrganizational Skills
Tools & Technologies
AI ToolsMarketing AutomationCRMWeb Analytics
Industry Keywords
EdTechSaaSCybersecurityIdentity ManagementAccess Management
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Learn ClassLink products, features, releases, workflows, use cases, limitations, audiences, and terminology
- Build product messaging, value statements, FAQs, talking points, and reusable terminology
- Keep product webpages current and useful
- Identify opportunities for new pages, FAQs, and resources
- Adapt product stories for clients, prospects, partners, and employees
- Collaborate with Product and Marketing to plan communications for releases
- Create communication plans defining audiences, messages, channels, content, owners, and timing
- Match communication approaches to product releases, from updates to full campaigns
- Coordinate with Creative, Web, Learning Design, Technical Writing, and other teams
- Maintain consistent product messaging across webpages, email, campaigns, product news, presentations, events, and internal communications
- Create ongoing product content including blog series, explainers, comparisons, FAQs, use cases, and resources
- Write content or prepare briefs for other writers
- Incorporate customer stories and proof points
- Build relationships across Product, Marketing, Sales, Client Services, Learning Design, Technical Writing, and Creative
- Track owners, deadlines, follow-ups, and next steps
- Coordinate events, webinars, social, PR, newsletters, customer stories, and case studies when appropriate
- Develop repeatable processes for planning, creating, updating, and reusing communications
- Use AI with judgment and fact-checking
- Own assigned product communication projects from planning through completion
- Maintain a pipeline of launches, nurture campaigns, product content, and webpage opportunities
- Recommend communication priorities based on product priorities, audience feedback, and engagement
Requirements
What you’ll need- 5+ years in product communications, product marketing, content strategy, B2B marketing, or related work
- Bachelor’s degree or equivalent professional experience
- Strong writing and editing skills
- Experience with launches, nurture campaigns, webpages, blogs, email, or other content supporting audience action
- Curiosity about product functionality and user needs
- Ability to organize projects, people, deadlines, and details
- Initiative to identify gaps and recommend next steps
- Good judgment and experience working across Product, Marketing, Sales, technical teams, and other partners
- Comfort using AI and marketing data to improve work
- Ability to travel up to 15% for company and team retreats and meetings
- Preferred: experience in edtech, SaaS, cybersecurity, identity and access management, or another complex-product industry
- Preferred: experience working with product managers, engineers, technical writers, and customer-facing teams
- Preferred: familiarity with SEO, AI-powered discovery, marketing automation, CRM, or web analytics
- Preferred: experience building product content or nurture programs
Benefits
Comp & perks- 4+ weeks of vacation
- 13+ paid holidays
- 12 weeks fully paid parental leave for all parents
- 401(k) with 0.5:1 company match
- Medical, dental, and vision plans
- Company-paid life insurance
- Company-paid short-term disability insurance
- Company-paid long-term disability insurance
- Voluntary supplemental life, accident, and pet insurance
- Paid volunteer days through ClassLink Cares
- Tuition reimbursement for continued education
- Coaching and internal programs supporting career and personal growth
- Annual company retreats and team events
