Senior Director, Marketing

ClassWallet

. Own the marketing strategy, annual plan and budget across people, programs, events and agencies .

Posted 10/22/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, pipeline management, and account-based marketing, with a strong focus on public-sector buyers. Proven ability to lead high-performing teams and effectively communicate with diverse stakeholders.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based MarketingPipeline ManagementPublic-Sector MarketingTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyProduct MarketingMarketing AutomationCRM PlatformsSEOData-Driven Decision MakingEvent ManagementCreative WritingQuantifiable ResultsMarketing Attribution

Soft Skills

Excellent CommunicationLeadershipPresentation SkillsCollaborationCoaching

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

FintechPaymentsGovtechEdtech SaaSPublic-Program MarketsHuman ServicesWorkforce Programs

About the role

Key responsibilities & impact

Own the marketing strategy, annual plan and budget across people, programs, events and agencies
Set pipeline targets jointly with the Chief Revenue Officer and own marketing-sourced and marketing-influenced pipeline
Own ClassWallet's brand, positioning and messaging across the website, sales materials, proposals and events
Build and run account-based marketing targeting state agencies, school districts and other public-sector buyers
Own the event and trade show portfolio end to end and measure return
Lead launch marketing in partnership with Product Management
Lead go-to-market for new public-program markets through the first reference clients
Own marketing content, including case studies, thought leadership and creative writing, and supply approved messaging to the Proposals team
Run the corporate website as a pipeline channel, focusing on conversion, SEO and accessibility
Build marketing operations and trusted reporting, beginning with attribution and a pipeline baseline in the first 90 days
Hire, develop and lead a high-performing team
Select and manage agencies and contractors
Report marketing performance to the Chief Product Officer and executive team and contribute to board reporting

Requirements

What you’ll need

10+ years of B2B marketing experience, including 5+ years leading marketing teams
Experience marketing to government, education or other public-sector buyers, where sales cycles are long and formal procurement such as RFPs is the norm
Track record of building or rebuilding a marketing function at a growth-stage company
Proven ownership of a pipeline target in partnership with sales leadership, with quantifiable results
Hands-on experience running account-based marketing and events-led programs
Strong product marketing foundation: positioning, messaging and launches
Player-coach comfortable doing the work as well as leading it
Data-driven, and fluent in marketing automation, CRM platforms and marketing attribution
Excellent writer and presenter, able to communicate with executives, public officials and families alike
Bachelor's degree or equivalent experience
Preferred: Experience in fintech, payments, govtech or edtech SaaS
Preferred: Experience taking a product into a new vertical or public-program market, such as human services or workforce programs
Preferred: Experience helping a company move from a sales-led to a product-led operating model

Benefits

Comp & perks

Excellent salary and benefits commensurate with experience
Positive, family-oriented team environment
Encouragement, positive reinforcement, and gratitude
Healthy work-life perspective
Equal Opportunity Employer