Demonstrates expertise in managing client accounts and leading performance-driven Meta advertising campaigns. Proficient in conversion tracking, audience targeting, and optimizing lead generation strategies to enhance client retention and results.

Highest-signal resume keywords

Meta AdvertisingClient Account ManagementConversion TrackingLead Generation CampaignsPerformance Reporting

About the role

Key responsibilities & impact

Own a portfolio of client accounts and serve as the primary point of contact
Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate campaign data into clear, actionable recommendations for non-technical clients
Build strong client relationships that support retention, renewals, and referrals
Solve account issues proactively to support stability and growth
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables
Monitor performance daily and make adjustments based on cost-per-appointment and other key metrics
Diagnose underperforming campaigns and develop strategies to improve results
Test audiences, messaging, and creative to identify opportunities for stronger performance
Contribute to ad copy and campaign messaging
Set up and troubleshoot tracking, Meta pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead-routing workflows
Resolve technical issues between advertising platforms and client systems
Proactively monitor tracking and lead flow to prevent issues from affecting client results
Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention

Requirements

What you’ll need

4+ years of hands-on paid media experience, with a strong focus on Meta advertising
Experience simultaneously managing multiple client accounts and leading client-facing conversations
Proven ability to manage campaigns toward defined performance targets while supporting client retention
Experience with conversion tracking, pixels, and basic marketing automation
Strong communication, organization, and problem-solving skills
Preferred: Financial services marketing
Preferred: Lead-generation and appointment-setting campaigns
Preferred: Video sales letter marketing
Preferred: High-ticket or considered-purchase funnels
Preferred: Direct-response advertising

Benefits

Comp & perks

Paid Time Off, including vacation, sick time, and public holidays
Training & Development
Work From Home
Flexible Schedule
Performance Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAudience TargetingBid StrategiesCreative TestingPerformance Metrics AnalysisAd Copy DevelopmentTroubleshooting TrackingZapier AutomationCalendly IntegrationData Analysis

Soft Skills

Strong CommunicationOrganizationProblem-SolvingRelationship BuildingProactive Issue Resolution

Tools & Technologies

Meta PixelsConversion EventsTracking SystemsMarketing Automation ToolsClient Management Systems

Industry Keywords

Financial Services MarketingLead-Generation CampaignsDirect-Response AdvertisingHigh-Ticket FunnelsVideo Sales Letter Marketing