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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign management across social platforms and programmatic advertising, with a strong focus on data analysis and optimization. Proven ability to enhance customer experience through effective communication and training on advertising technologies.
Highest-signal resume keywords
Campaign ManagementAdvertising Technology ExpertiseData Utilization KnowledgeTag ImplementationCreative Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupTrackingReportingHTML5VASTVPAIDMRAIDCreative DeliveryQAAd Rotation
Soft Skills
Self-MotivatedOrganizational SkillsCommunication SkillsTrainingConsultation
Tools & Technologies
Facebook Business ManagerFacebook Ads ManagerYouTubeDSPsDMPsCDPs
Industry Keywords
Social AdvertisingProgrammatic AdvertisingMarketing CommunicationsProspectingRetargetingPromotionsConquesting
About the role
Key responsibilities & impact- Set up and manage campaigns for existing clients, including campaign setup, scheduling, implementation, tracking, creative delivery, QA, and reporting
- Manage campaigns across Social platforms (Facebook, Instagram, Tik Tok, Pinterest) and programmatic display and video
- Ensure timely and successful delivery of solutions according to customer needs and improve the customer experience
- Analyze tracking and campaign performance and provide insights and custom reports
- Coordinate ad rotation and creative optimization
- Advise and consult the internal team regarding advertising technologies and updates
- Educate colleagues on best practices and provide internal training as needed
- Report directly to the Director of Operations
- Contribute to the company's growth strategy
Requirements
What you’ll need- Minimum 3 years of experience
- Significant expertise in advertising technology, particularly social (Facebook Business & Ads manager, YouTube) and programmatic markets (DSPs)
- Data / DMP / CDP utilization knowledge is a plus
- Experience in campaign management, tag implementation (HTML5, VAST/VPAID, MRAID), troubleshooting / QA, and reporting
- Broad understanding of the full scope of advertising/marketing communications (prospecting, retargeting, promotions, conquesting, etc.)
- Self-motivated, hard charger who thrives in a fast-paced, rapidly evolving business
- Ability to prioritize and organize workload
Benefits
Comp & perks- Compensation commensurate with experience
- Unlimited PTO
- Medical, Dental, & Vision plans
- 401K with matching
- Stipend reimbursements (mobile phone service, gym membership, and pet insurance)
- Flexible work schedule
- Team Happy Hours
- Outings (virtual and in-person)
- Great office culture
- Complimentary Grubhub+ Membership with unlimited $0 delivery fees at Grubhub+ restaurants
- Various perks and discounts
- Dog-friendly office space
