Marketing Specialist

Clinisys

. Execute and contribute to multi-channel regional marketing programs across the customer journey .

Posted 9/25/2026full-timeRaleigh • North Carolina • United StatesJuniorMid-Level💰 $70,000 - $90,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Execute and contribute to multi-channel regional marketing programs across the customer journey
Support campaigns, website and social promotions, press releases, promotional materials, ads, webinars, events, prospect lists, and customer communications
Support market-based tactics and SMART success measurements aligned with integrated marketing campaigns
Support marketing initiatives for tradeshows, regional events, and customer programs
Develop and align event content, messaging, and campaign assets across stakeholders and channels
Support lead capture, nurturing, and coordination for demand generation
Ensure regional materials align with corporate brand, positioning, messaging, internal review processes, QARA regulations, FDA QSR, and ISO13485
Organize and maintain multimedia assets in Brand Central and approvals in Files Hub
Collaborate with global digital marketing, regional marketing, GTM, sales, product, and business development teams
Measure campaign, ad, event, tradeshow, funnel, lead generation, and pipeline performance
Support regional marketing spend tracking and provide input on business-impacting activities
Use data, analytics, CRM, marketing automation, and AI-powered tools to improve targeting, segmentation, lead scoring, campaign execution, and performance
Maintain competitor and market awareness and recommend ways to strengthen brand and campaigns
Develop repeatable AI-assisted workflows and share AI-tool best practices
No supervisory responsibilities; 0 direct reports

Requirements

What you’ll need

Bachelor's Degree in Marketing, Business Administration, Communications, or related discipline
2–4 years experience in marketing communications and campaign creation
Proficiency in Microsoft PowerPoint, Excel, Teams, and SharePoint
Demonstrated experience working in a corporate or agency environment
Experience supporting or coordinating trade shows, customer events, or conferences
Demonstrated experience working cross-functionally with sales, product, and marketing teams to execute multi-channel marketing campaigns and GTM initiatives
Demonstrated experience in regional marketing focused on content generation, lead generation, awareness campaigns, and supporting product launches/releases/EOL/EOS
Experience with CRM and marketing automation platforms such as HubSpot or Salesforce
Experience analyzing campaign performance metrics and using data to inform optimization decisions
Multi-channel healthcare B2B lead generation experience preferred
Experience with SaaS and cloud-based solutions preferred
Ability to communicate with and present to clinical and technical experts and leadership preferred
Experience with laboratories, medical devices, or healthcare information systems preferred
Experience in event-driven pipeline generation strategies preferred
Familiarity with AI-assisted tools for content creation, campaign execution, or productivity workflows
Ability to evaluate AI-generated outputs for accuracy and brand alignment
Curiosity and willingness to adopt new digital tools and workflows
Ability to work in a fast-paced, deadline-driven, matrixed, cross-functional environment
Ability to manage multiple high-priority projects simultaneously
Analytical thinking and strong written, verbal, and presentation communication skills
Up to 50% travel may be required
Moderate lifting/carrying of 15–44 lbs. may be required

Benefits

Comp & perks

Health and wellness benefits
401(k) Savings Plan
Stock incentive programs
Paid time off
Parental leave
Tuition assistance
IT equipment provided during onboarding
Up to 50% travel opportunities