Senior Marketing Specialist

Clinisys

. Develop, implement, manage, and execute regional marketing plans across North American markets .

Posted 11/2/2026full-timeRaleigh • North Carolina • United StatesSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel regional marketing strategies, leveraging AI tools for campaign optimization, and ensuring compliance with regulatory standards. Proven ability to analyze campaign performance metrics and drive lead generation through effective collaboration with cross-functional teams.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsAI Tools for Content CreationCampaign Performance AnalysisCRM and Marketing Automation PlatformsRegulatory Compliance (FDA QSR, ISO 13485)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign CreationLead GenerationContent GenerationMarketing CommunicationsData AnalysisBudget ManagementMarket ResearchEvent CoordinationPerformance MetricsConversion Optimization

Soft Skills

Cross-Functional CollaborationCommunication SkillsProject ManagementCustomer Relationship ManagementAdaptability

Tools & Technologies

Microsoft PowerPointMicrosoft ExcelMicrosoft TeamsMicrosoft SharePointHubSpotSalesforceBrand CentralFiles Hub

Industry Keywords

Healthcare B2BSaaS SolutionsCloud-Based SolutionsMedical DevicesHealthcare Information SystemsEvent-Driven StrategiesMarketing FunnelsNPS Improvement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop, implement, manage, and execute regional marketing plans across North American markets
Develop and execute multi-channel regional marketing programs across the customer journey
Create campaigns, website and social promotions, press releases, promotional materials, advertisements, webinars, events, prospect lists, and customer communications
Establish market-based tactics and SMART success measurements for integrated campaigns
Lead and support marketing initiatives for tradeshows, regional events, and customer programs
Develop and align content, messaging, and campaign assets across stakeholders and channels
Integrate event-driven activities into demand generation strategies
Drive lead capture, nurturing, and coordination between sales and marketing
Ensure regional materials align with corporate branding, positioning, messaging, internal review processes, and QARA regulations
Maintain multimedia assets in Brand Central and approvals in Files Hub, including tagging and version control
Collaborate with global digital marketing, regional marketing, GTM, sales, product, and business development teams
Measure campaign, advertising, event, and tradeshow effectiveness, engagement, lead generation, and pipeline contribution
Forecast, track, monitor, and analyze campaign ROI and optimize marketing investment
Manage allocated marketing spend and adjust budgets based on business impact
Monitor competitor positioning and recommend brand and campaign improvements
Build customer relationships, improve satisfaction and NPS, create demand, and improve regional market understanding
Leverage AI tools for content creation, campaign execution, targeting, segmentation, lead scoring, pipeline visibility, and campaign optimization
Develop repeatable AI-assisted workflows and share AI tool learnings and best practices with the team
Ensure AI-generated content meets brand, regulatory, data privacy, accuracy, and quality standards
Perform duties in compliance with FDA QSR, ISO 13485, and applicable international regulatory requirements

Requirements

What you’ll need

Bachelor's Degree in Marketing, Business Administration, Communications, or related discipline
3–5 years of experience in marketing communications and campaign creation
Proficiency in Microsoft PowerPoint, Excel, Teams, and SharePoint
Experience working in a corporate or agency environment
Experience supporting or coordinating trade shows, customer events, or conferences
Experience working cross-functionally with sales, product, and marketing teams to execute multi-channel marketing campaigns and GTM initiatives
Experience in regional marketing focused on content generation, lead generation, awareness campaigns, and supporting product launches/releases/EOL/EOS
Experience with CRM and marketing automation platforms such as HubSpot or Salesforce
Experience analyzing campaign performance metrics and using data for optimization decisions
Familiarity with AI-assisted tools for content creation, campaign execution, or productivity workflows
Ability to evaluate AI-generated outputs for accuracy and brand alignment
Ability to communicate with multiple audiences in written, verbal, and presentation formats
Ability to work in a fast-paced, deadline-driven, matrixed, cross-functional environment
Ability to manage multiple high-priority projects simultaneously
In-depth understanding of marketing and sales funnels, conversion performance, and revenue impact
Preferred: multi-channel healthcare B2B lead generation experience
Preferred: experience with SaaS and cloud-based solutions
Preferred: experience with laboratories, medical devices, or healthcare information systems
Preferred: experience in event-driven pipeline generation strategies
No supervisory responsibilities (0 direct reports)

Benefits

Comp & perks

Health and wellness benefits
401(k) Savings Plan
Stock incentive programs
Paid time off
Parental leave
Tuition assistance
AI-enabled, cloud-based work environment
First-day onboarding support including equipment issuance, introductions, and orientation