Senior Marketing Executive

CloserStill Media

. Build marketing strategies for a portfolio of events and platforms aligned with business objectives .

Posted 11/9/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies across multiple channels, with a strong focus on data analysis and campaign optimization. Proficient in managing budgets, collaborating with teams, and building relationships with stakeholders to drive event success.

Highest-signal resume keywords

Integrated Multi-Channel CampaignsDigital Marketing ToolsCRM and Marketing AutomationAnalytical SkillsB2B Trade Show Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningSEOPPCEmail MarketingContent Calendar ManagementData AnalysisBudget ManagementCopywritingCustomer SegmentationPerformance Metrics

Soft Skills

Excellent CommunicationOrganizational SkillsMentoringCreative ThinkingAttention to Detail

Tools & Technologies

HubSpotAnalytics ToolsMarketing DashboardsCRM SoftwareEmail Platforms

Industry Keywords

Event MarketingB2B MarketingHealthcare SectorBusiness TechnologyData Governance

About the role

Key responsibilities & impact

Build marketing strategies for a portfolio of events and platforms aligned with business objectives
Use customer segmentation and visitor/exhibitor insights to shape marketing strategy
Plan exhibition and awards campaigns with show teams
Build operational plans and maintain deadlines and budgets
Plan and deliver campaigns across email, digital, social, print, direct mail, PR and events
Drive visitor registrations, inbound leads and new exhibitor opportunities
Own persona development, messaging and the content calendar
Lead SEO, PPC, social and email activity
Use campaign dashboards daily and recommend changes based on performance
Analyse trends to improve campaign effectiveness
Share insights with sales and event teams to drive revenue
Ensure data governance and management policies are followed
Collaborate across the marketing team and share knowledge and best practice
Champion testing and metrics-driven decisions across ROAR
Direct the design and production of marketing collateral and ensure it is proofed and on brand
Develop and manage marketing budgets and trackers
Appoint and manage suppliers and agencies against agreed KPIs
Identify cost-effective media and industry partnerships
Build relationships with sponsors, exhibitors and key stakeholders

Requirements

What you’ll need

3+ years' marketing experience, ideally in events or a related field
Track record of designing and delivering complex, integrated, multi-channel campaigns
Strong analytical skills, with a history of testing and optimisation
In-depth knowledge of digital marketing tools, including analytics and reporting
Proficiency in CRM and marketing automation tools
Excellent written and verbal communication, with strong copywriting skills
Exceptional organisation and ability to prioritise multiple deadlines
Confidence supporting and mentoring others
Creative approach and exceptional attention to detail
Degree in Marketing, Business, Communications or a related field, or equivalent experience is desirable
Experience marketing B2B trade shows or exhibitions is desirable
Experience with HubSpot is desirable
Working knowledge of environment, healthcare or business technology sectors is desirable
We do not usually offer sponsorship for this role
Willingness to undergo a DBS or credit check if required

Benefits

Comp & perks

Vibrant, inclusive and collaborative workplace culture
Opportunities to collaborate, challenge each other and enjoy the work
Inclusive and accessible recruitment process
Diversity and inclusion commitment
Opportunities for colleagues to grow and develop