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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B field marketing and demand generation, with a strong focus on regional program execution, campaign adaptation, and pipeline acceleration. Proven ability to collaborate with sales leaders and manage cross-functional teams to drive revenue impact across APAC markets.
Highest-signal resume keywords
B2B Field MarketingDemand GenerationAccount-Based Marketing (ABM)Event Planning and ExecutionData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPipeline AccelerationLead GenerationMarket AnalysisBudget ManagementAttribution ReportingContent SyndicationEmail MarketingWebinarsPaid Media
Soft Skills
Project ManagementCommunicationCollaborationInfluencingAdaptability
Tools & Technologies
Marketing AutomationCRM SoftwareAnalytics ToolsEvent Management SoftwareSocial Media Platforms
Industry Keywords
SaaSEnterprise TechnologyAPAC MarketsRegional MarketingCo-Marketing Programs
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Own the APAC field and demand plan tied to pipeline and revenue goals
- Act as marketing partner to regional sales leaders and set quarterly priorities
- Review results and agree target accounts with account executives, BDRs, and RevOps
- Prioritize markets and territories based on opportunity, sales coverage, and resources
- Plan and run executive dinners, roundtables, regional events, roadshows, trade shows, customer programs, and user groups
- Run partner and co-marketing programs with cloud, technology, and regional channel partners, including MDF-funded activity
- Run paid media, email, webinars, content syndication, nurture, and retargeting programs
- Build and run account-based and pipeline acceleration programs for priority accounts
- Adapt global campaigns for local audiences, including translation and localization
- Own the regional field and campaign calendar, event budgets, vendors, and forecast-to-actuals reporting
- Collaborate with product marketing on messaging, positioning, launches, and persona-based campaigns
- Work with content, brand, and web teams on landing pages, campaign assets, nurture journeys, and conversion paths
- Partner with marketing operations on campaign setup, attribution, reporting, lead routing, and funnel visibility
- Own event and hand-raiser follow-up with the BDR team within agreed SLAs
- Report weekly on MQLs, SAL, SQL, SQO, pipeline created, and cost per opportunity
- Distinguish sourced and influenced results using agreed attribution windows
- Test and improve channel mix, messaging, offers, and segmentation
- Identify smarter workflows, automation opportunities, and scalable execution models
Requirements
What you’ll need- 7+ years in B2B field marketing and demand generation
- Ideally experience in SaaS or enterprise technology
- Strong experience running regional field and demand programs across multiple APAC markets
- Experience adapting campaigns to different languages, business cultures, buying behaviors, channel preferences, and market conditions
- Experience planning and running executive events, roundtables, and regional programs end to end
- Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact
- Experience partnering with regional sales leaders and holding teams to follow-up SLAs
- Experience working with regional partners, agencies, and vendors
- Ability to manage top-of-funnel demand creation and mid- and late-funnel pipeline acceleration
- Hands-on experience with events, partner co-marketing, ABM, paid social, search, email, webinars, and nurture
- Strong analytical skills and experience using data to guide budget allocation and optimization
- Excellent project management and communication skills
- Ability to influence cross-functional teams and collaborate across countries and time zones
- Comfortable working in a fast-moving environment
- Willing to travel regularly across APAC for regional events and sales planning
Benefits
Comp & perks- 14 vacation days, plus public holidays and “floating days”
- Floating days top-up if there are fewer than 10 public holidays in the year
- Comprehensive healthcare and insurance coverage, including medical, hospital and surgical, major medical, GP and specialist care, and life insurance protection
- 2 paid "Bee-Giving" volunteer days each year
- Employee Assistance Programme (EAP) offering confidential wellbeing, mental health, financial, and lifestyle support for you and your family
- Equity options
- Recognition and rewards programmes with points redeemable for rewards and company swag
- Broad exposure across facilities, events, HR, and marketing
- A global, collaborative team
- Company-sponsored Headspace account
- Fully funded global Employee Assistance Programme
- Performance-based bonus plan aligned with personal achievements and company milestones
- Investment in each other's growth