Principal Campaign Manager

Cloudflare

. Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization .

Posted 9/28/2026full-timeUnited StatesLead💰 $139,000 - $226,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading end-to-end campaign management, with a strong focus on data-driven decision-making and cross-functional collaboration. Proficient in utilizing marketing technologies to optimize campaigns and drive demand generation in B2B environments.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign ManagementData-Driven Decision MakingMarketing TechnologiesAccount-Based Marketing (ABM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationContent CreationKPI TrackingPerformance AnalysisProblem-Solving

Soft Skills

CommunicationCross-Functional CollaborationRelationship BuildingCuriosityInfluencing Stakeholders

Tools & Technologies

SalesforceMarketoDemandbasePFLGoldcastTableauAI Tools

Industry Keywords

Demand GenerationField MarketingProduct MarketingCybersecurityCloud ServicesSASEZero Trust

Tech Stack

Tools & technologies

CloudCyber SecurityTableau

About the role

Key responsibilities & impact

Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
Define campaign narrative, target audiences, and success metrics
Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
Build strong relationships and influence stakeholders across the organization
Develop and oversee creation of campaign content with internal teams and external resources
Write compelling campaign copy using existing messaging frameworks and positioning documents
Ensure content consistency and quality across campaign touchpoints
Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
Monitor performance metrics and optimize campaigns for maximum impact and ROI
Track KPIs for all campaigns
Analyze campaign data to identify trends, opportunities, and areas for improvement
Provide regular actionable insights and recommendations to leadership and stakeholders

Requirements

What you’ll need

7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
Proven track record of successful end-to-end campaign management and optimization
Strong problem-solving abilities with experience finding creative solutions within operational constraints
Experience working with AI tools (OpenCode, Claude, Gemini)
Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
Data-driven mindset with experience interpreting information to make smart business decisions
Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
Bias for action and willingness to experiment with new approaches, tactics, and channels
Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies) preferred
Background marketing to IT, security, or other technical buyer personas preferred
Experience designing and executing account-based marketing (ABM) programs and campaigns preferred
Experience driving competitive and vertical marketing initiatives preferred
Applicants may need authorization to receive software or technology controlled under U.S. export laws without sponsorship for an export license

Benefits

Comp & perks

Equity plan participation
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave