Principal, Customer Strategy – Storytelling

Cloudflare

. Establish, scale, and architect stories about Cloudflare’s Developer Platform inside and outside the company.

Posted 11/5/2026full-timeUnited StatesLead💰 $156,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Customer Success and Strategic Account Management, with a strong focus on building narratives for technical audiences and developing frameworks for customer engagement. Proven ability to cultivate relationships with stakeholders and measure program effectiveness in fast-paced environments.

Highest-signal resume keywords

Customer Success ManagementStrategic Account ManagementTechnical StorytellingCross-Functional CollaborationProgram Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer StrategyProgram DevelopmentStorytelling FrameworksTechnical CommunicationStakeholder Management

Soft Skills

Relationship BuildingCommunication SkillsNavigating AmbiguityIndependent Initiative

Tools & Technologies

Enablement AssetsCampaign MaterialsExecutive Presentations

Industry Keywords

Developer PlatformCustomer EngagementEnterprise BuyersCommercial AcumenFast-Growing Organizations

About the role

Key responsibilities & impact

Establish, scale, and architect stories about Cloudflare’s Developer Platform inside and outside the company.
Identify and develop customer stories demonstrating transformational, measurable outcomes for startups and global enterprises.
Build repeatable frameworks for customer identification and story development.
Partner with Marketing on long-form content, campaign materials, thought leadership, executive presentations, and novel channels.
Create enablement assets for technical sales organizations, sellers, and partner networks, then hand off and support them.
Translate technical wins into narratives for developer communities, enterprise buyers, and executives.
Cultivate relationships with strategic customers, executive sponsors, and account teams to build a network of customer champions.
Surface emerging customer use cases, trends, and strategic insights to inform business strategy.
Measure program effectiveness through advocacy participation, storytelling adoption, and commercial impact.
Establish relationships, prioritize narratives, ship customer stories, launch repeatable storytelling processes, and build scalable customer engagement capabilities.

Requirements

What you’ll need

8-10 Years Experience in Customer Success, Customer Strategy, Strategic Account Management, or Customer Marketing.
Excellent internal and external relationship building and stakeholder management.
Demonstrated experience working cross functionally to deliver results.
Proven success building new programs and processes in fast-growing organizations.
5+ Years experience working on developer-first products with a highly technical customer base.
Comfort working with a highly technical audience and telling their stories.
Commercial acumen for enterprise buyers.
Exceptional one-to-many (writing, communication, decks) and one-to-one (stakeholder management) communication skills.
Comfort navigating ambiguity and driving initiatives independently.
Must be authorized to receive software or technology controlled under U.S. export laws without sponsorship for an export license, if applicable.

Benefits

Comp & perks

Equity plan participation
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave