Senior Events Manager

Cloudflare

. Own the end-to-end strategy, planning, and execution for Cloudflare's presence at Tier 1 events across the Americas.

Posted 10/14/2026full-timeUnited StatesSenior💰 $99,000 - $172,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and management, with a focus on strategic planning, budget oversight, and cross-functional collaboration. Proficient in leveraging AI tools for event operations and lead processing while driving measurable outcomes and revenue generation.

Highest-signal resume keywords

Event MarketingBudget ManagementCross-Functional LeadershipAI Tools UtilizationVendor Negotiation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event StrategyLead CaptureSponsorship ManagementBooth DesignKPI ReportingField ActivationPipeline DevelopmentAttribution AnalysisEvent Program ManagementHigh-Budget Event Execution

Soft Skills

CuriosityCollaborationProblem-SolvingAdaptabilityCommunication

Tools & Technologies

SalesforceMarketing AutomationOpenCodeClaudeGemini

Industry Keywords

B2B MarketingExperiential MarketingTier 1 EventsTrade ShowsCloud SecurityInfrastructure MarketingHybrid EventsEvent ProductionRSA ConferenceAWS re:Invent

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Own the end-to-end strategy, planning, and execution for Cloudflare's presence at Tier 1 events across the Americas.
Build and manage the annual Tier 1 event portfolio, prioritization framework, and budget.
Define objectives for each event and align cross-functional teams.
Lead booth strategy and expo-floor experience design, including creative concept, floor plan, demos, staffing, swag, and lead capture.
Drive thought leadership through speaker submissions, session strategy, keynote/theater content, executive briefings, and customer story placement.
Negotiate and manage sponsorships and branding opportunities; design activations and on-site experiences.
Build and run field activation motions, including pre-event briefings, target account mapping, meeting-booking playbooks, staffing plans, and post-event follow-up.
Equip AEs, SDRs, SEs, and CSMs with outreach templates, at-show playbooks, demo scripts, and meeting concierge support.
Partner with Sales Operations and Marketing Operations on lead capture, routing, and attribution.
Define and report event KPIs including pipeline influenced, meetings booked, leads captured, brand/sentiment lift, and speaker slots earned.
Manage vendors, agencies, production partners, timelines, contracts, and budgets.
Build AI-powered tools and automations using OpenCode, Claude, Gemini, or similar for event operations, lead processing, enablement, and reporting.
Run post-event retrospectives and improve the automated event playbook.

Requirements

What you’ll need

7+ years in event marketing, experiential marketing, or field marketing, with deep experience running large Tier 1 conferences and trade shows.
Proven track record leading complex, high-budget event programs end-to-end ($1M+ annual budgets), including sponsorships, booth builds, and executive programming.
Demonstrated ability to activate field teams, drive pre-event pipeline, and tie events to tangible, attributable revenue.
Experience working with AI tools such as OpenCode, Claude, Gemini, or similar to build solutions, automate workflows, and solve problems.
Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions and uncover what drives results.
Exceptional cross-functional leadership, including aligning product, sales, brand, PR, and executive stakeholders.
Budget management, vendor negotiation, and agency management skills.
Comfortable working with Salesforce, marketing automation, and lead routing/attribution.
Bias for action and willingness to experiment with new approaches, tactics, and channels.
Preferred: Experience in B2B security, infrastructure, cloud, or developer-facing marketing.
Preferred: Familiarity with RSA Conference, Black Hat, AWS re:Invent, Gartner summits, and similar Tier 1 shows.
Preferred: Experience with in-person and hybrid event formats, including broadcast/streaming production.
Preferred: Experience managing and developing junior marketers or agencies.

Benefits

Comp & perks

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Equity plan participation