Senior Lead Management Specialist

Cloudflare

. Own the end-to-end lead lifecycle, routing algorithms, and queue architecture .

Posted 9/17/2026full-timeAustin • California • United StatesSenior💰 $132,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lead lifecycle management, automated routing logic, and data governance within B2B marketing operations. Proficient in leveraging Marketo, Salesforce, and advanced lead routing engines to optimize lead flow and conversion processes.

Highest-signal resume keywords

Marketo MasterySalesforce ExpertiseAPI Integration (REST/SOAP)Lead Routing Architecture DesignData Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringAccount-to-Lead MatchingSQLPython ScriptingJavaScript ScriptingBash ScriptingAutomated Workflow DesignEvent-Driven Routing LogicData Layer SchemaSLA Monitoring

Soft Skills

Systems-Thinking MindsetCollaboration with Cross-Functional Teams

Tools & Technologies

LeanDataWebhooksWorkflow EnginesInternal Orchestration PlatformsIPaaS Environments

Industry Keywords

B2B Marketing OperationsMarTech ArchitectureGDPR ComplianceCCPA ComplianceRevenue Operations

Tech Stack

Tools & technologies

JavaScriptPythonSOAPSQL

About the role

Key responsibilities & impact

Own the end-to-end lead lifecycle, routing algorithms, and queue architecture
Monitor lead-flow integrity across Marketo, Salesforce, and LeanData using automated health checks, error logging, and alert triggers
Refactor legacy batch campaign operations into automated, real-time, event-driven routing logic
Resolve operational technology debt through code, API integrations, webhooks, or programmatic rules-engine builds
Design extensible routing frameworks for regional field marketing campaigns while maintaining global system standards
Own lead scoring, account-to-lead matching, lifecycle states, and routing logic as a version-controlled source of truth
Partner with Data Engineering and BI teams on schema, identity resolution, and account telemetry hygiene
Define and govern logic change controls, API integration standards, and SLA tracking
Automate buyer-intent telemetry delivery into sales-facing views
Partner with Field Marketing, BDR/SDR, Sales Operations, and BizApps to streamline GTM handoffs
Establish feedback loops with Sales to measure lead quality, velocity, and stage conversion
Achieve zero lead leakage and route qualified leads and intent signals within 15 minutes
Automate regional event, webinar, and field-campaign list processing within a 24-hour standard
Deploy self-serve account-level engagement tracking in Salesforce
Reduce conversion timelines through automated lead prioritization and streamlined handoff workflows
Report directly to the Senior Director of Digital Marketing

Requirements

What you’ll need

7–10 years of experience bridging B2B marketing operations with systems engineering, revenue operations, or MarTech architecture
Deep mastery of Marketo, Salesforce, and advanced lead routing engines such as LeanData
Practical experience using APIs (REST/SOAP), Webhooks, SQL, or scripting with Python, JavaScript, or Bash
Ability to design state logic, lifecycle state transitions, and complex routing architectures with software-level change management discipline
Experience automating manual MOPs workflows through workflow engines or custom scripts
Strong command of data governance, SLA monitoring, data layer schema, and account-to-lead matching models
Experience partnering with Field Marketing, BDR/SDR managers, Sales Ops, BizApps, and Data Engineering teams
Systems-thinking mindset with a focus on automating repeatable processes
Experience building on internal orchestration platforms, worker nodes, or IPaaS environments is a bonus
Exposure to server-side tracking, edge technologies, CDPs, and account-based intent platforms is a bonus
Working knowledge of GDPR and CCPA implemented programmatically across data pipelines is a bonus
U.S. export-control authorization may be required without sponsorship for an export license

Benefits

Comp & perks

Equity plan participation
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave