Associate Director – Demand Generation

CluePoints

. Turn go-to-market priorities into segmented demand plans with defined audiences, channels, budgets and pipeline targets across Strategic, Enterprise and Mid-Market segments .

Posted 10/20/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and performance marketing, with a strong focus on B2B SaaS and technology. Proficient in utilizing HubSpot, Salesforce, and AI-driven automation to optimize marketing strategies and pipeline management.

Highest-signal resume keywords

Demand Generation LeadershipHubSpot Marketing AutomationSalesforce IntegrationFunnel AnalyticsDigital Agency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingFunnel AnalyticsBudget ManagementLead ScoringLead LifecycleAttributionAI AutomationCampaign OptimizationPipeline Management

Soft Skills

Stakeholder CommunicationCoachingTeam Leadership

Tools & Technologies

HubSpotSalesforceMarketoDigital Marketing ToolsSales Engagement Tools

Industry Keywords

B2B SaaSClinical Trial TechnologyEClinical SoftwareCRO ServicesRBQMGlobal MarketingRegional MarketingSales MethodologiesMEDDPICC

About the role

Key responsibilities & impact

Turn go-to-market priorities into segmented demand plans with defined audiences, channels, budgets and pipeline targets across Strategic, Enterprise and Mid-Market segments
Build and optimise integrated campaigns across email, paid and organic search, social, content, webinars and events, working with the agency partner and Brand & Content team
Own marketing automation in HubSpot and work with Sales and Commercial Operations on lead scoring, routing and Salesforce integration
Own the demand generation scorecard and budget, reporting on qualified pipeline, conversion and cost per opportunity, and shifting investment based on results
Lead the digital agency relationship, setting clear briefs, priorities and performance expectations
Use AI and automation to improve execution
Recruit and coach a future Demand Generation Specialist
Report to the VP Marketing and collaborate with Sales, Commercial Operations and the agency partner to build qualified pipeline and new-logo opportunities

Requirements

What you’ll need

8+ years in demand generation or performance marketing, including at least 2 years leading people or programs in B2B SaaS or technology
Track record of owning marketing-sourced pipeline and qualified opportunity targets in a sales-assisted environment with complex buying cycles
Hands-on experience with HubSpot or Marketo and Salesforce, including workflows, scoring, lead lifecycle and attribution
Strong funnel analytics and budget management skills
Practical examples of using AI or automation to improve results
Experience managing digital agencies and coaching marketing team members
Strong stakeholder communication
Experience marketing clinical trial technology, eClinical software, CRO services or life sciences SaaS, and familiarity with RBQM
Experience building a demand generation team and running programs across global or regional markets
Familiarity with intent, enrichment and sales engagement tools, and sales methodologies such as MEDDPICC

Benefits

Comp & perks

Comprehensive Health Plans (HDHP, PPO, HMO) via TriNet, with CluePoints covering 90% of employee and 70% of dependent premiums
Health Savings Account (HSA) contributions ($25 employee / $50 family per month)
Flexible Spending Accounts (FSA) and Pre-Tax Commuter Benefits
Life, AD&D, and Disability Insurance (100% employer-paid)
401(k) with up to 4.5% employer match via T. Rowe Price
Access to voluntary benefits (MetLife & Aflac), including Critical Illness, Accident, Legal, and Identity Theft protection