Marketing Manager, Acquisition – Direct Response

. Lead end-to-end execution and delivery of direct mail and email acquisition programs .

Posted 9/25/2026full-timeRemote • Illinois • United StatesSeniorLead💰 $118,600 - $178,000 per yearWebsite

Key responsibilities & impact

Lead end-to-end execution and delivery of direct mail and email acquisition programs
Own performance across leads, conversion, revenue, and cost efficiency
Translate business objectives into campaign plans and priorities
Develop and manage targeting, segmentation, and contact strategies
Design and execute test-and-learn plans across audience, offer, and creative
Analyze performance data and drive insights and optimization
Manage campaign timelines, dependencies, and cross-functional execution
Partner with Marketing, Sales, Analytics, Finance, and Operations
Oversee external agencies and vendors
Own budget tracking, forecasting, and spend discipline
Identify risks, remove blockers, and ensure consistent program delivery
Lead and develop team members, driving accountability and performance standards

What you’ll need

Bachelor’s Degree in Business, Marketing, Communications or related field
7 years of relevant experience in acquisition marketing, direct response, performance marketing, or related disciplines
Strong understanding of direct mail and/or email marketing in an acquisition context
Highly analytical, comfortable working with performance data and making decisions from it
Proven ability to manage multiple campaigns and priorities at once
Strong attention to detail and execution discipline
Comfortable pushing back and challenging assumptions when needed
Clear and direct communicator, able to explain performance and next steps in plain English
Demonstrates ownership mindset
Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours
This position is not eligible for visa sponsorship
All work must be performed within the United States
Preferred: Master’s Degree
Preferred: 10 years of related work experience, including 7+ years of direct response, product marketing, or related experience
Preferred: Experience overseeing a large customer acquisition program in retail, travel, insurance, financial services, or similar data-driven, regulated industries

Comp & perks

Medical, Dental, and Vision insurance
Performance-based bonus or sales incentive
401(k) retirement plan with company match
Short-term & long-term disability insurance
Paid time off and 10 corporate holidays
Paid parental leave
Company-paid life insurance
Mental & Financial Well-Being resources
Flexible work environment
Fully remote work from any US-based location
Access to work from a corporate office as needed for Associates living within 60 miles of Carmel, IN; Chicago, IL; or Orlando, FL