Senior Manager, Ag & Commercial Marketing

Co-op

. Lead Co-op's B2B marketing strategy to grow the brand, products, and services through increased reach, lead generation, and sales .

Posted 9/16/2026full-timeSaskatoon • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, team leadership, and collaboration across diverse business lines, with a strong focus on the agriculture industry. Proven ability to drive lead generation, manage marketing budgets, and implement customer-centric marketing programs.

Highest-signal resume keywords

B2B Marketing StrategyTeam LeadershipAgriculture Industry KnowledgeMarketing Budget ManagementProject Management Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationSales StrategyMarketing Campaign DevelopmentCustomer-Centric MarketingStrategic Marketing Planning

Soft Skills

CollaborationCoachingAccountabilityContinuous ImprovementCommunication

Tools & Technologies

Marketing Technology Trends

Certifications & Qualifications

Bachelor's Degree in MarketingAffiliation with Marketing and Communications Professional Bodies

Industry Keywords

Agriculture MarketingB2B SalesCommodity MarketingCustomer-Centric ApproachRural Communities Marketing

About the role

Key responsibilities & impact

Lead Co-op's B2B marketing strategy to grow the brand, products, and services through increased reach, lead generation, and sales
Collaborate with marketing peers and commodity teams on strategic marketing plans
Use insights to challenge the status quo and identify untapped opportunities
Act as a strategic partner to commodity leaders and stakeholders
Champion a unified voice across B2B business lines, including Energy, Ag Solutions, and Home & Building
Lead cross-functional efforts to deliver consistent, customer-centric marketing
Manage marketing budgets in alignment with organizational KPIs and long-term business growth
Lead, coach, and develop a high-performing team of marketing professionals
Build team capability, drive accountability, and foster collaboration and continuous improvement
Report to the Director, Commodity Marketing
Work with business leaders to deliver customer-centric marketing programs and campaigns supporting B2B and B2F sales strategies
Support local Co-ops and FCL with marketing for farmers, commercial operators, fleet owners, contractors, and rural communities

Requirements

What you’ll need

10+ years of relevant progressively responsible experience in marketing, with an emphasis on B2B or Agriculture marketing
Strong understanding of the agriculture industry through lived experience, professional experience, or both
Experience leading a team of direct reports
Bachelor's degree in marketing, business administration, communications, or a related field; a combination of relevant education and experience may be considered
Affiliation with marketing and communications professional bodies considered an asset
Interest in marketing technology trends
Knowledge of project management principles
Successful candidate based within commuting distance of Saskatoon, SK, although other arrangements may be considered
May be required to complete a criminal record check in accordance with FCL policies

Benefits

Comp & perks

Competitive salaries
Short-term incentives
Comprehensive benefits package
Employer-contributed pension plan
Learning opportunities for growth and development
Reasonable accommodations throughout the recruitment process
Diversity and inclusion commitment
Permanent position