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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Digital Marketing Strategy, Content Governance, and Analytics, with a strong focus on LinkedIn and website management. Proven ability to lead cross-functional teams and develop actionable insights to drive marketing effectiveness and stakeholder engagement.
Highest-signal resume keywords
B2B Digital MarketingContent StrategySEO ManagementLinkedIn StrategyAnalytics and Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategyContent GovernanceEditorial PlanningCopywritingWebsite ManagementSEOUX DesignCampaign ManagementPerformance ReportingProject Management
Soft Skills
Clear CommunicationProject OwnershipOrganizational SkillsPrioritizationStakeholder Engagement
Tools & Technologies
Google AnalyticsLinkedIn AnalyticsCRM PlatformsMarketing AutomationCMS PlatformsHubSpot
Industry Keywords
ManufacturingIndustrialApparelFootwearTextilesMaterialsChemicalsB2B SectorsThought LeadershipContent Performance
About the role
Key responsibilities & impact- Develop and manage a global digital marketing plan aligned to Coats business priorities, brand narrative and communications strategy
- Translate business priorities into channel plans across websites, LinkedIn, search and digital marketing campaigns
- Contribute to annual planning, campaign priorities, channel investment decisions and marketing effectiveness reviews
- Build playbooks, toolkits and governance for regional and divisional marketing teams
- Define priorities, KPIs and success measures for digital marketing activity
- Own digital content strategy across internal and external channels
- Maintain the master editorial calendar across LinkedIn, website, campaign content and global marketing moments
- Create, commission, edit and manage LinkedIn posts, articles, case studies, landing pages, customer stories, infographics, video briefs, emails and campaign assets
- Lead global LinkedIn strategy across paid and organic activity
- Manage LinkedIn planning, publishing, governance and performance improvement
- Support executive visibility and thought leadership
- Own the Coats website as a strategic marketing and communications platform
- Manage website updates through the CMS and maintain content governance, QA, maintenance and compliance
- Lead agency and technology partners when specialist support is required
- Lead SEO, AEO/GEO and search discoverability strategy
- Define and manage KPIs across website, LinkedIn, campaigns, content and search
- Use Google Analytics, LinkedIn analytics, search tools and CRM/marketing automation data to evaluate performance
- Produce insight-led performance reports and actionable recommendations for marketing and communications leaders
- Inform senior leadership decision-making, investment prioritisation and future marketing direction
- Operate as a digital marketing centre of excellence across regional and divisional marketing teams
- Partner with Brand & Communications, commercial, product, divisional, regional, investor relations and technology stakeholders
Requirements
What you’ll need- 8-10+ years' experience in B2B digital marketing, content strategy and channel management
- Proven experience developing digital marketing strategies linked to business/commercial priorities
- Experience leading enterprise-wide digital marketing programmes, cross-functional governance and/or digital marketing centre-of-excellence initiatives
- Strong content strategy, editorial planning, copywriting, editing and content quality judgement
- Experience managing corporate websites, CMS platforms, SEO, UX, landing pages and content governance
- Strong understanding of LinkedIn strategy, B2B thought leadership and social content performance
- Experience using analytics to generate insights and recommendations
- Ability to communicate clearly with senior stakeholders and translate technical topics into clear and simple business language
- Strong project ownership, prioritisation, quality management and high proficiency in written and spoken English
- Highly organised, with strong project management and prioritisation skills
- Comfortable working at pace and managing multiple priorities
- Experience in manufacturing, industrial, apparel, footwear, textiles, materials, chemicals or other complex B2B sectors
- Experience with CRM and marketing automation platforms such as HubSpot
- Experience with AEO/GEO, AI search readiness and structured content
- Experience creating executive thought leadership or corporate communications content
- Experience developing global playbooks, toolkits or content governance models
- Experience managing external agencies, content partners and technology suppliers with clear commercial accountability
Benefits
Comp & perks- Diverse and collaborative environment
- Opportunity to make an impact in the textile industry
- Career development opportunity with a global leader
- Use of AI tools to unlock new opportunities