Senior Campus Marketing Manager

CODEPATH LIMITED

. Build and run term playbooks for each for-credit partner from awareness through add/drop .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing marketing campaigns for enrollment and community engagement in higher education. Proficient in utilizing AI for automation and optimizing communication strategies across multiple channels.

Highest-signal resume keywords

Enrollment Metric OwnershipCampaign DevelopmentEmail And SMS Campaign ManagementCommunity Program BuildingAI Utilization For Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enrollment StrategyCampaign ExecutionPerformance Data AnalysisEvent PlanningTracking And Reporting

Soft Skills

Relationship ManagementCommunicationCollaborationProblem-Solving

Tools & Technologies

HubSpotDiscordMarketing ToolkitsVirtual Information Sessions

Industry Keywords

Higher Education MarketingFor-Credit ProgramsStudent EngagementCommunity BuildingAmbassador Programs

About the role

Key responsibilities & impact

Build and run term playbooks for each for-credit partner from awareness through add/drop
Equip faculty, advisors, career services, and club leaders with marketing toolkits, talking points, and shareable assets
Convert national for-credit applicants into enrolled students by identifying drop-off points and testing conversion improvements
Run virtual information sessions and campus landing pages with clear registration paths
Own email and SMS campaigns for opted-in students, including list building and campaign execution
Coordinate with the lifecycle contractor so campus and direct communications operate as one sequence
Design alumni, Tech Fellows, and instructor engagement on campus and build online communities such as Discord
Manage relationships with student clubs, CS and AI organizations, hackathon organizers, and national organization chapters
Plan event calendars one term ahead and define expected returns for events
Attribute sign-ups to channels and partners, test timing/messages/channels, and reallocate time and budget based on results
Use AI to scale the playbook across 50+ campuses without adding headcount
Partner with the Higher Education partnerships team while owning the student side of each partner campus
Build the campus marketing function from the ground up
Report to the Head of Higher Ed

Requirements

What you’ll need

Experience owning and improving an enrollment, sign-up, or acquisition metric
Ability to establish tracking and demonstrate which efforts drove results
Experience getting partners to market on the organization's behalf
Experience building a campus, ambassador, or community program from the ground up
Experience building campaigns from concept to launch, including copy and creative
Experience running email or SMS campaigns to a self-built list and optimizing based on performance data
Experience allocating time and money across events, channels, and sponsorships based on expected return
Experience running programs across multiple sites on a fixed calendar without direct reports
Experience using AI to automate repetitive work and demonstrate its impact
Bonus: enrollment or admissions marketing experience in higher education
Bonus: experience building or scaling a technical community, student developer organization, hackathon community, Discord, or developer relations program
Bonus: hands-on HubSpot experience
Bonus: comfort speaking at events and panels on behalf of CodePath

Benefits

Comp & perks

Medical, dental, and vision insurance (90% employer-covered for employees and dependents)
Employer-funded healthcare reimbursement
FSAs
Employee Assistance Program
401(k)
Employer-paid life and disability insurance
Identity theft protection
Generous PTO
Paid holidays
10 weeks of fully paid parental leave
Annual year-end company closure (Dec 24 – Jan 2)
$1,000 annual professional development stipend
Home office setup support
Public Service Loan Forgiveness (PSLF) qualifying employer
Pet wellness plans
Legal services
Home/auto insurance discounts
Exclusive marketplace savings
Remote work from anywhere in the US
Travel about once a month