Demand Generation Program Manager – Contract

Coder

. Execute and expand key demand generation programs for Coder .

Posted 9/23/2026contractRemote • United StatesMid-LevelSenior💰 $65 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and digital marketing, with a strong focus on managing vendor relationships, executing paid media campaigns, and optimizing program performance through data analysis. Proven ability to adapt strategies for diverse industries and regional markets while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

Demand GenerationDigital MarketingProject ManagementData AnalysisVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital MarketingPaid MediaProject ManagementData AnalysisCampaign ExecutionPerformance OptimizationVendor NegotiationB2C MarketingProgrammatic Advertising

Soft Skills

CuriosityOwnershipAdaptabilityCollaborationCommunication

Tools & Technologies

HubSpotSalesforceHockeyStackLinkedIn Campaign ManagerGoogle AdsCommon Room6senseAsana

Industry Keywords

SponsorshipsCampaign ManagementInternational MarketingRegional MarketsMedia Buying

About the role

Key responsibilities & impact

Execute and expand key demand generation programs for Coder
Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels
Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up
Expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments
Research and recommend new channels, sponsorships, vendors, and campaign opportunities
Support regional campaign execution across Europe and APAC as localization expands
Partner with marketing operations to execute lifecycle and nurture programs tied to business objectives
Monitor program performance and translate results into optimization, renewal, expansion, and testing recommendations
Document learnings, processes, and recommendations so successful programs can continue and scale
Integrate quickly with the team, take ownership of active programs, and strengthen campaigns during the contract period

Requirements

What you’ll need

3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field
Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels
Ability to ramp quickly and independently own programs from execution through reporting
Strong project management skills, including organizing deadlines, budgets, vendors, and stakeholders
Comfort working with data and pulling reports from HubSpot, Salesforce, or HockeyStack
Ability to assess performance and turn data into actionable recommendations
Test-and-learn mindset and ability to prioritize opportunities within a defined six-month engagement
Curiosity about using AI tools and workflows to improve efficiency and accelerate execution
Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms (bonus)
Experience managing programs and workflows in tools such as Asana (bonus)
Background in vendor negotiation or media buying (bonus)
Experience executing campaigns across international or regional markets (bonus)
Experience in B2C marketing or industries outside traditional B2B demand generation (bonus)

Benefits

Comp & perks

Six-month contract with opportunity for conversion to full-time
Opportunity to work with cross-functional marketing, content, design, product marketing, and marketing operations teams
Transparent interview process targeted for completion in two to four weeks, if schedules allow
AI tooling permitted for take-home assessments