Senior Regional Marketing Manager – APAC

Coder

. Own the APAC marketing plan end to end, from planning through execution and reporting, aligned to global strategy and regional sales priorities .

Posted 11/7/2026full-timeRemote • SingaporeSenior💰 SGD 168,000 - SGD 228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in APAC marketing strategy, execution, and reporting, with a strong focus on account-based marketing and partner marketing. Proven ability to manage regional budgets, execute in-person events, and collaborate closely with sales leadership to drive pipeline growth.

Highest-signal resume keywords

10+ Years Regional Marketing ExperienceAccount-Based Marketing (ABM)Project Management SkillsField Marketing ExecutionBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Regional Marketing StrategyEvent Planning and ExecutionCo-Marketing ProgramsSales-Aligned CampaignsPipeline Measurement

Soft Skills

Clear Communication SkillsOrganizational SkillsDetail-OrientedResponsiveness

Tools & Technologies

AsanaHubSpotSalesforce6senseHockeyStack

Industry Keywords

B2B TechnologyDeveloper MarketingAPAC MarketCloud InfrastructureOpen Source

Tech Stack

Tools & technologies

CloudOpen Source

About the role

Key responsibilities & impact

Own the APAC marketing plan end to end, from planning through execution and reporting, aligned to global strategy and regional sales priorities
Run in-person events including platform engineering roundtables, developer meetups, executive dinners, conferences, and occasional webinars
Lead ABM programs for high-priority APAC accounts and turn target account lists into conversations and pipeline
Plan and execute field marketing, including roadshows, customer and prospect programs, and sales-aligned campaigns
Build and run partner marketing with strategic alliances, resellers, and channel partners, including co-branded campaigns and joint events
Localize campaign content and messaging for APAC markets and buying cultures
Recommend and manage APAC budget spending across events, vendors, agencies, and sponsorships
Measure attendance, engagement, influenced pipeline, and sourced pipeline to guide regional investment
Manage projects, timelines, and cross-functional inputs across multiple markets and time zones
Serve as Coder marketing’s first presence on the ground in APAC and report to the Director of International Marketing

Requirements

What you’ll need

Must be located in Singapore
10+ years of regional or field marketing experience, preferably in B2B technology or developer-focused companies
Experience launching or growing a company’s marketing presence in APAC from a small base
Experience owning APAC as the primary or only marketer across in-person events, field, ABM, and partner marketing
Hands-on experience executing regional programs, including events, partner campaigns, and sales-aligned marketing motions
Experience running account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination
Experience building co-marketing programs with alliances, resellers, or channel partners
Experience managing a regional budget and working with agencies, event vendors, and sponsorships
Experience partnering closely with sales leadership to support pipeline goals and regional priorities
Strong project management skills across timelines, vendors, details, and cross-functional inputs across time zones
Clear written and verbal communication skills, including asynchronous stakeholder alignment
Ability to manage many programs at once while staying organized, responsive, and detail-oriented
Ability to travel 20% within the region
Familiarity with project management tools such as Asana or similar systems
Bonus: Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers
Bonus: Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools
Bonus: Familiarity with HubSpot, Salesforce, 6sense, HockeyStack, marketing automation, CRM, or ABM platforms
Bonus: Existing relationships with APAC cloud, SI, and channel partners, or regional developer communities and event organizers
Bonus: Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline
Bonus: Experience supporting a company with an open source offering
Bonus: Fluency in one or more APAC languages in addition to English

Benefits

Comp & perks

Equity
Bonus
Remote work arrangement
Interview process intended to be completed in two to four weeks, if schedules allow
AI tooling permitted for take-home assessments
Equal employment opportunity commitment