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Head of Growth Marketing, PLG
CodeRabbit. Own the full self-serve / PLG growth motion from acquisition strategy to channel execution to funnel optimization .
Posted 10/8/2026full-timeSan Francisco • California • United StatesLead💰 $200,000 - $250,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and paid acquisition leadership, with a focus on optimizing acquisition strategies and metrics such as CAC, LTV, and ROAS. Proven ability to lead teams and drive measurable results in high-growth environments, particularly in direct-to-consumer and direct-to-developer contexts.
Highest-signal resume keywords
Growth Marketing LeadershipPaid Acquisition ManagementTeam LeadershipData-Driven OptimizationDirect-to-Consumer Acquisition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Metrics AnalysisChannel OptimizationAcquisition Strategy DevelopmentDirect-to-Developer ProgramsDirect-to-Consumer ProgramsPaid Channel ManagementFunnel OptimizationPerformance TrackingMarketing Technical ProductsMulti-Channel Acquisition
Soft Skills
Analytical MindsetTeam DevelopmentStrategic ThinkingCommunication SkillsProblem-Solving
Tools & Technologies
Developer ToolsAI InfrastructureSoftware Development Lifecycle
Industry Keywords
Self-Serve GrowthPLG Growth MotionHigh-Growth StartupScale-Up ExperienceEmerging Channels
About the role
Key responsibilities & impact- Own the full self-serve / PLG growth motion from acquisition strategy to channel execution to funnel optimization
- Manage paid acquisition channels including search, display, social, sponsorships, and emerging channels
- Build and optimize direct-to-developer and direct-to-consumer acquisition programs driving signups, activation, and conversion
- Lead and develop a team of media planners and creatives
- Define and monitor CAC, LTV, ROAS, activation rates, and related growth metrics
- Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities
- Identify and test new acquisition channels
- Translate channel performance into clear business outcomes for senior leadership
Requirements
What you’ll need- 8+ years in growth marketing or paid acquisition leadership, including ownership of a company-level self-serve or PLG growth number
- Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale
- Proven track record managing all paid channels — search, display, social, sponsorships — with measurable results
- Experience leading a team of media planners and creatives
- Strong analytical mindset — you optimize with data, not instinct, and you can prove it
- Ability to balance volume and efficiency simultaneously
- Experience in a high-growth startup or scale-up where you've had to build while running
- Experience marketing technical products to developers or engineering teams is nice to have
- Familiarity with developer tools, AI infrastructure, or the modern software development lifecycle is nice to have
- Experience taking a product from strong organic pull to a mature multi-channel acquisition engine is nice to have