Senior Manager, Customer Marketing

CoderPad

. Own the customer marketing plan and execute it hands-on .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer lifecycle and expansion strategies. Proven ability to create and execute customer marketing plans, drive expansion pipelines, and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

B2B SaaS MarketingCustomer Lifecycle MarketingExpansion Pipeline OwnershipAdvocacy Program ManagementMarketing Automation Platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Marketing Plan CreationData Analysis and Metrics DefinitionCampaign Adaptation for Customer AudiencesLifecycle Journey DesignEmail MarketingWebinar ProductionCross-Sell and Upsell StrategiesCustomer SegmentationAttribution AnalysisFeature Adoption Campaigns

Soft Skills

Strong Writing SkillsCollaboration with Sales and Customer SuccessCredibility with StakeholdersAdaptabilityCustomer Advocacy

Tools & Technologies

Marketing Automation PlatformsCRM SystemsData Analytics ToolsEmail Marketing ToolsWebinar Platforms

Industry Keywords

B2B MarketingCustomer Advocacy ProgramsExpansion MarketingLifecycle ProgramsCustomer Success

About the role

Key responsibilities & impact

Own the customer marketing plan and execute it hands-on
Turn the installed base into a predictable source of expansion pipeline and a deep bench of customer advocates
Own and scale the self-serve-to-Enterprise upgrade marketing motion
Build one-to-many expansion programs for Enterprise customers, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers
Adapt major campaigns and launches for customer audiences
Provide Expansion Sales with timing, messaging, and assets based on program signals
Localize expansion and lifecycle programs for EMEA customers
Build lifecycle programs supporting onboarding and feature adoption through email, webinars, and launch communications
Turn new features into customer-facing campaigns that drive usage
Design lifecycle journeys and build them in the marketing automation platform
Partner with Marketing Ops and Customer Success on complex builds, attribution, customer segments, and scores
Create and run a customer advocacy program for speakers, case studies, references, and referrals
Produce customer case studies and stories
Drive a G2 and similar-site review program
Launch and run a Customer Advisory Board
Plan customer-focused events and user groups
Measure expansion pipeline, adoption impact, and advocacy outcomes
Take over the upgrade pilot, define the 2027 customer marketing plan, and drive quick expansion pipeline in the first 90 days
Report to the VP of Marketing
Collaborate with Expansion Sales, Customer Success, Product Marketing, Campaigns, Demand Gen, and Marketing Ops

Requirements

What you’ll need

6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing
Track record of owning an expansion pipeline or revenue number, not just engagement metrics
Experience creating a customer marketing plan and executing it end to end, doing the hands-on work yourself
Experience partnering with Ops and CS to build customer segments and scores
Understanding of how product usage, CRM, and CS data combine to target the right accounts at the right moment
Experience running advocacy programs: case studies, references, reviews, or advisory boards
Credibility with sales and CS leaders, and ability to turn their input into programs that ship
Comfort with data, defining metrics, working with Ops on attribution, and explaining what's working
Strong writing and a feel for what resonates with customers
Permanent and unrestricted right to work in country of residence without present or future sponsorship
Ability to work East Coast Hours

Benefits

Comp & perks

Stock options with a 4-year vesting schedule
Medical, dental, and vision insurance (90% covered for employees and dependents)
Flexible Spending Account (FSA)
401K with profit sharing
Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
Remote-friendly environment with monthly WFH stipend
Parental leave (primary: 16 weeks; secondary: 12 weeks)
Short- and long-term disability and life insurance coverage
Choice of laptop computer
Internal mobility and growth opportunities
Competitive, market-rate salaries
Meaningful work with high impact for a well-loved product