Business Development Representative – Industrial

Cogent Analytics

. Identify, pursue, and secure new Municipal and Industrial opportunities through cold calls, email outreach, in-person visits, and industry networking .

Posted 9/25/2026full-timeGrand Rapids • Michigan • United StatesJuniorMid-Level💰 $60,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Identify, pursue, and secure new Municipal and Industrial opportunities through cold calls, email outreach, in-person visits, and industry networking
Build and maintain a pipeline of commercial clients and referral partners
Develop and expand referral networks with City Managers, Asset Managers, Engineering Firms, General Contractors, and Commercial/Industrial Plumbing companies
Maintain and grow established sales plans while creating new strategic outreach plans
Build long-term relationships with municipal officers, industrial contractors, engineering firms, and other stakeholders
Attend trade shows, industry events, and municipal pre-bid networking sessions
Develop and execute strategies to penetrate target markets and assigned territories
Maintain accurate records of outreach activities, meetings, proposals, and opportunities
Distribute marketing collateral and educational materials
Collaborate with internal leadership on messaging, campaigns, and outreach initiatives
Serve as the primary point of contact for new clients
Facilitate transitions from sales to project execution
Track weekly and monthly activity metrics
Provide leadership with insights on market trends, challenges, and emerging opportunities

Requirements

What you’ll need

This position will be in and around the Grand Rapids area (100 mile radius with significant in office time)
Technical knowledge of NACE Coating Level 1 & 2, CCTV inspections, CIPP and UV liners
Ability to read and critically interpret pipeline blueprints (CAD) and construction documents
Strong sense of urgency and proactive issue escalation
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite, especially Excel
Associate degree or higher
Valid driver’s license; ability to travel up to 80%
Ability to pass a criminal background check and drug screening
Minimum 2+ years of business development, outside sales, or marketing experience
Strong communication, interpersonal, and presentation skills

Benefits

Comp & perks

Above base salary plus commission
Health, vision, dental insurance
PTO / Holidays