Business Development Representative – Information Technology

Cogent Analytics

. Generate new business and expand the client base across managed IT, cybersecurity, VoIP, and co-managed IT services .

Posted 10/20/2026full-timeTraverse City • Michigan • United StatesMid-LevelSenior💰 $35,000 - $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in generating new business and expanding client relationships within managed IT, cybersecurity, and VoIP services. Proficient in B2B sales cycles, proposal preparation, and onboarding processes to ensure client satisfaction and retention.

Highest-signal resume keywords

Business DevelopmentManaged IT ServicesCybersecurityVoIP ServicesSales Cycle Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Proposal PreparationAccount ManagementSales Process RefinementPipeline TrackingClient Onboarding

Soft Skills

Communication SkillsNegotiation SkillsRelationship BuildingOrganizational SkillsTime Management

Tools & Technologies

CRM SoftwareStandardized Pricing Tools

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

B2B ServicesRecurring RevenueMarket IntelligenceClient Needs AssessmentOutbound Sales

Tech Stack

Tools & technologies

Cyber SecurityVoIP

About the role

Key responsibilities & impact

Generate new business and expand the client base across managed IT, cybersecurity, VoIP, and co-managed IT services
Build and maintain trusted relationships with newly acquired clients to support long-term retention
Serve as the primary point of contact throughout the sales cycle, assessing prospects’ IT environments, compliance needs, and service expectations
Identify opportunities to expand accounts with managed security, VoIP, and other add-on services
Ensure new accounts are professionally onboarded and aligned with service standards
Prospect and develop new business opportunities
Generate qualified conversations and meetings through outbound calling, networking events, and referrals
Prepare and present proposals using standardized pricing tools and models to maintain margin targets
Close new managed service agreements to support revenue-growth objectives
Partner with technical staff to develop accurate quotes and scopes of work
Participate in discovery calls and site assessments
Coordinate the transition from signed agreement to onboarding and ongoing service delivery
Track activity and pipeline in the CRM, reporting qualified conversations, bids, and closed deals
Monitor performance against contact, qualification, and close-rate assumptions
Provide market intelligence on competitors and target customer profiles
Provide feedback on pricing, prospecting channels, and referral program performance
Contribute to refining sales processes, scripts, and onboarding materials

Requirements

What you’ll need

Experience is not required
Background in outside sales, business development, or account management is beneficial, especially in managed IT services/MSP environments, technology, software, or B2B recurring-revenue services
Ability to quickly learn managed IT, cybersecurity, and VoIP service concepts
Ability to quickly learn B2B sales cycles for recurring-revenue agreements
Strong communication, negotiation, and relationship-building skills, including navigating gatekeepers to reach decision-makers
Strong organizational and time-management abilities
Comfortable working in a field-based or hybrid role across a multi-county territory
Ability to learn and explain managed IT, cybersecurity, and VoIP offerings
Skilled at uncovering client needs, positioning solutions, and negotiating effectively
Ability to establish trust and long-term partnerships
Clear, persuasive, and professional written and verbal communication
Ability to prioritize tasks and manage a broad regional territory
Ability to work effectively with leadership and technical teams
Comfortable building a new outbound sales function with shifting priorities
Based within the regional territory, with regular local travel to client and prospect sites
Occasional travel for networking events, industry functions, or customer meetings
Valid driver’s license and acceptable driving record

Benefits

Comp & perks

Commissions; potential total compensation of $100k+
Health insurance
Dental insurance
Vision insurance
PTO / Vacation