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Director of Content Marketing
Cogent Security. Own Cogent's content engine end to end, including the calendar and compounding content series across LinkedIn-first social, blog, video, and long-form .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and execution within B2B tech, particularly in cybersecurity, with a strong focus on SEO, AEO, and leveraging AI in content workflows. Proven ability to produce engaging thought leadership and drive content-sourced pipeline growth through effective writing and editorial judgment.
Highest-signal resume keywords
Content Strategy OwnershipSEO And AEO ExpertiseExecutive Ghostwriting ExperienceAI Utilization In Content WorkflowsB2B Tech Content Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSEOAEOGhostwritingContent AnalysisWritingEditorial JudgmentResearch PackagingVideo ProductionVulnerability Management
Soft Skills
CommunicationCollaborationAdaptabilityJudgmentCreativity
Tools & Technologies
AI ToolsContent Management SystemsSocial Media PlatformsResearch ToolsSlack
Industry Keywords
B2B TechCybersecurityContent MarketingThought LeadershipPipeline Tracking
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own Cogent's content engine end to end, including the calendar and compounding content series across LinkedIn-first social, blog, video, and long-form
- Own SEO and AEO to improve discovery by buyers and AI models
- Tie content to pipeline and track which pieces move deals
- Write top- and middle-of-funnel blog posts, ebooks, and whitepapers
- Own social strategy and maintain a steady stream of Cogent's point of view
- Ghostwrite for the CEO, CTO, and technical leaders
- Build systems to capture executive raw material through interviews, Slack mining, call notes, and research briefs
- Turn raw material into thought leadership for security practitioners
- Turn Cogent Research, threat findings, and product insight into original analysis
- Own the flagship research report and related programs with the research team and CTO
- Rapidly produce POV content in response to breaking security news
- Use AI across the workflow and orchestrate contractors and tools
- Build systems such as a living archive of positioning, proof, and research for company-wide use
Requirements
What you’ll need- 8-10+ years in content roles in B2B tech, with cybersecurity strongly preferred
- Track record of content that moved content-sourced pipeline, organic traffic and rankings, and engagement that turned into meetings
- Experience working at a small company where you were the engine, shipping weekly without a big team or budget
- Excellent writing and editorial judgment; ability to build a point of view and explain complex security topics simply and credibly
- Proven executive ghostwriting experience, with a system for capturing executive voice
- Fluent use of AI in content workflows, including ability to explain workflow failures and improvements
- Experience packaging research is nice to have
- Experience running SEO through agencies or contractors and a working point of view on AEO is nice to have
- Production ability beyond writing, including short video, explainers, or visual assets, or ability to direct contractors is nice to have
- Familiarity with vulnerability management, exposure management, or AppSec/CloudSec adjacencies is nice to have
- Ability to work in person in San Francisco or New York, or willingness to relocate
- Willingness to work nights and weekends when needed in a Series A startup environment