Field Marketing Manager

Cogent Security

. Help build regional and account-based field plans aligned to pipeline targets, priority accounts, sales territories, and partner opportunities .

Posted 10/27/2026full-timeUnited StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in field marketing and event execution, with a strong focus on project management, stakeholder coordination, and performance tracking. Proficient in leveraging AI and automation for enhancing logistics, outreach, and reporting in B2B SaaS environments.

Highest-signal resume keywords

Field Marketing ExperienceEvent ManagementProject Management SkillsAI AutomationB2B SaaS Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event PlanningLogistics CoordinationBudget ManagementPipeline TrackingProgram Performance Analysis

Soft Skills

Detail-OrientedCustomer Experience FocusCollaboration with Sales Teams

Tools & Technologies

AI-Assisted Tracking SystemsCRM SoftwareMarketing Automation Tools

Industry Keywords

Demand GenerationPartner MarketingCybersecurity InterestB2B Technology

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Help build regional and account-based field plans aligned to pipeline targets, priority accounts, sales territories, and partner opportunities
Support executive roundtables, dinners, roadshows, conferences, partner activations, customer/prospect events, and VIP experiences
Connect field programs with digital, content, outbound, and nurture initiatives
Maintain field calendars, program briefs, account lists, meeting goals, budgets, and success metrics
Run end-to-end execution for assigned field programs, including planning, logistics, venues/vendors, invitations, on-site experience, materials, speaker coordination, and follow-up
Coordinate with AEs, SDRs, Partnerships, and leadership to invite target accounts and convert them into meetings and opportunities
Build repeatable playbooks, workflows, and AI-assisted tracking systems for logistics, tasks, vendors, follow-up, and reporting
Track registration, attendance, target-account engagement, meetings, SQLs, pipeline, deal acceleration, and ROI
Partner with RevOps to maintain clean attribution, campaign membership, follow-up, and pipeline reporting
Support co-marketing and channel activations with partners, including regional programs, deal-registration follow-up, spiffs, and better-together stories
Use AI and automation to improve event research, targeting, personalized outreach, logistics tracking, task management, post-event follow-up, recap assets, and reporting

Requirements

What you’ll need

2-4+ years in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS or technology
Cybersecurity interest or experience is a plus
Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals
Strong project management skills across logistics, vendors, budgets, calendars, stakeholders, and follow-up
Comfortable working directly with Sales and SDR teams on target accounts, invite lists, event conversion, and follow-up
Good taste for customer/prospect experience and brand quality
Detail-oriented approach to polished programs
Willingness to inspect registration, attendance, meetings, pipeline influence, ROI, and program performance
AI-forward mindset for automating research, outreach, logistics tracking, workflows, recaps, and reporting
Willingness to travel for events and field activations as needed
Must be able to work in person or relocate to San Francisco or New York
Visa sponsorship may be required for work in the United States

Benefits

Comp & perks

Hybrid/in-person work environment; team primarily works in office 4 days/week from San Francisco, CA and New York, NY offices
No set working hours
Opportunities to work with AI-powered tools and automation
Professional exposure to executive events, partner activations, and major industry programs