Senior Product Marketing Manager

Cogent Security

. Develop and refine positioning for new products and capabilities within Cogent’s core narrative .

Posted 10/28/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing within the cybersecurity domain, with a strong focus on developing compelling narratives, writing high-quality content, and executing go-to-market strategies. Proficient in competitive intelligence and supporting technical evaluations to enhance sales effectiveness.

Highest-signal resume keywords

B2B Product MarketingCybersecurity Domain ExpertiseCompetitive IntelligenceTechnical Evaluations/POCsExcellent Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingProduct PositioningMarket UnderstandingSales EnablementCompetitive AnalysisSolution Brief DevelopmentObjection HandlingAI Utilization for ContentVulnerability ManagementExposure Management

Soft Skills

Verbal CommunicationPresentation SkillsInitiativeSelf-DirectionHigh Standards for Quality

Industry Keywords

CybersecurityB2B MarketingProduct LaunchStakeholder AlignmentSales Friction PointsROI FrameworksAppSecCloudSecASMCAASM

Tech Stack

Tools & technologies

AssemblyCyber Security

About the role

Key responsibilities & impact

Develop and refine positioning for new products and capabilities within Cogent’s core narrative
Tailor Cogent’s story for partners, media, and other audiences
Write product pages, solution pages, datasheets, blog posts, and whitepapers for security practitioners
Drive tier 1 launches end to end, including internal readiness, stakeholder alignment, release messaging, web updates, and enablement
Bring tier 2 and tier 3 capabilities to market on a regular cadence
Run the competitive intelligence program, track vendors, source product insights, documentation, and demos, and maintain current battlecards
Ensure sales has the latest market understanding and knows how to apply it
Turn win/loss patterns into objection handling and sales plays
Build and maintain solution briefs, one-pagers, and demo storyline inputs
Work with sales to identify and solve friction points
Support POCs and technical evaluations with guides, operationalization documents, and ROI/value frameworks
Use AI to accelerate drafts, variants, and repurposing while maintaining accuracy and quality

Requirements

What you’ll need

4–7+ years in B2B product marketing with cybersecurity domain expertise
Excellent writing that is clear, specific, and credible to security practitioners
Strong verbal communication and presentation skills for sales, product, and customers
High output, initiative, fast responsiveness, and self-direction
High standards for quality
Nice to have: experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies
Nice to have: hands-on competitive intelligence experience, including sourcing products, documentation, and demos
Nice to have: experience supporting technical evaluations/POCs and security review processes
Ability to work in person from San Francisco or New York, or relocate

Benefits

Comp & perks

No set working hours
Opportunity to work with a world-class GTM team and applied AI/cybersecurity experts
High visibility and immediate impact in an early product marketing function
Growth opportunity as the function scales