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Digital Marketing Coordinator
Cogna Educação. Plan and lead performance media strategies aligned with business and lead-generation goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance media strategies, digital campaign management, and data analytics to drive lead generation and business results. Proven ability to lead teams, manage budgets, and optimize media investments for efficiency and scalability.
Highest-signal resume keywords
Performance Media ManagementGoogle Ads ProficiencyData Analytics Tools KnowledgeTeam Leadership ExperienceStrategic Decision-Making Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Campaign ManagementBudget ManagementPerformance Indicator AnalysisGA4 KnowledgeExcel ProficiencyMeta Ads ProficiencyAttribution KnowledgeIncrementality UnderstandingMMM KnowledgeLead-Generation Operations Experience
Soft Skills
Strong Communication SkillsOrganizational SkillsStakeholder Relationship ManagementAnalytical AbilityAutonomy
Tools & Technologies
Google SheetsSA360DV360Automation ToolsAI Tools
Industry Keywords
B2B Media OperationsPerformance TestingConversion Funnels
About the role
Key responsibilities & impact- Plan and lead performance media strategies aligned with business and lead-generation goals
- Manage investments, ensuring efficiency, scalability, and optimized results
- Monitor performance indicators, identify deviations, and propose action plans
- Turn data into insights and opportunities for continuous improvement
- Lead, develop, and foster team autonomy
- Manage priorities and ensure the quality and efficiency of deliverables
- Partner with business, creative, BI, and agency teams
Requirements
What you’ll need- Strong experience in performance media and digital campaign management
- Proficiency in Google Ads and Meta Ads
- Experience managing budgets, targets, and performance indicators
- Knowledge of GA4, data analytics tools, and Excel/Google Sheets
- Analytical ability to connect media indicators to business results
- Previous experience leading and developing people
- Strategic mindset, autonomy, ownership, and decision-making skills
- Strong communication, organizational, and stakeholder relationship skills
- Preferred: experience managing large-scale media operations across multiple products
- Preferred: experience with B2B-focused media operations
- Preferred: knowledge of SA360 and DV360
- Preferred: knowledge of attribution, incrementality, and MMM
- Preferred: experience with lead-generation operations and conversion funnels
- Preferred: experience with automation, AI, and performance testing
Benefits
Comp & perks- Profit-sharing program
- Meal or food allowance through a flexible benefits card
- Medical insurance with dependent coverage and copayments
- Dental insurance
- Undergraduate and graduate study scholarships for employees and dependents
- Birthday day off
- SESC partnership
- Univers pharmacy benefit with discounts on medications
- Corporate university offering free learning tracks and courses
- Wellhub (formerly Gympass)
- Ninho Program for families expecting a new baby
- Valoriza – Internal Recruitment Program