Senior Marketing Analyst – Quantitative Research

Cogna Educação

. Plan, execute, and analyze research conducted by the Customer Insights team .

Posted 10/22/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research and customer insights, utilizing both quantitative and qualitative methodologies to derive actionable insights. Proficient in data analysis and visualization tools, with strong communication skills to present findings effectively to diverse audiences.

Highest-signal resume keywords

Market Research ExperienceQuantitative And Qualitative MethodologiesData Analysis Tools ProficiencyExcellent Communication SkillsCustomer Orientation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisResearch MethodologiesNPSSatisfaction StudiesConcept TestingBrand StudiesCustomer Journey ResearchSegmentationDecision-Tree AnalysisOngoing Tracking Studies

Soft Skills

Verbal CommunicationWritten CommunicationStorytellingProject ManagementPrioritization

Tools & Technologies

Microsoft OfficeAdvanced ExcelPowerPointPower BITableau

Industry Keywords

Customer InsightsResearch AgencyCustomer FocusData VisualizationMystery Shopping

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Plan, execute, and analyze research conducted by the Customer Insights team
Analyze large volumes of research data, identifying patterns, trends, and actionable insights
Prepare clear, concise, and engaging reports and presentations to communicate findings and recommendations to diverse audiences, including senior leadership
Serve as an internal consultant, supporting business teams with strategic customer insights
Stay up to date on best practices and innovations in research methodologies and data analysis tools

Requirements

What you’ll need

Proven experience in market research or customer insights, preferably at a research agency or a company with a strong customer focus
In-depth knowledge of quantitative and qualitative research methodologies, including NPS, satisfaction studies, concept testing, brand studies, customer journey research, mystery shopping, habits and attitudes studies, segmentation, decision-tree analysis, and ongoing tracking studies
Ability to analyze complex data and turn insights into strategic recommendations
Excellent verbal and written communication and storytelling skills
Proficiency in data analysis tools and research software
Strong customer orientation, with an interest in understanding behaviors and needs
Ability to manage multiple projects simultaneously, prioritize demands, and meet deadlines
Familiarity with Microsoft Office, especially advanced Excel and PowerPoint
Knowledge of data visualization platforms such as Power BI and Tableau is a plus

Benefits

Comp & perks

Profit-sharing
Meal or food allowance provided through a flexible benefits card
Medical insurance, including dependent coverage and copayments
Dental insurance
Undergraduate and graduate tuition assistance for the employee and dependents
Birthday day off
SESC membership
Univers pharmacy discount program
Corporate university with free learning paths and courses
Wellhub (formerly Gympass)
Ninho Program for families expecting a new baby
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