Senior Marketing Analyst – Research, Focus on Customer Experience

Cogna Educação

. Plan and execute end-to-end Customer Experience research projects, from understanding business needs through analyzing and communicating results .

Posted 11/3/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Customer Experience research, including quantitative analysis and data storytelling, while effectively managing multiple projects and collaborating with internal teams and external partners to drive actionable insights.

Highest-signal resume keywords

Customer Experience ResearchQuantitative ResearchData AnalysisProject ManagementData Storytelling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Questionnaire DevelopmentSample DesignData ProcessingNPSCSATCustomer Journey AnalysisVoice of the Customer

Soft Skills

Excellent Communication SkillsStrong Organizational SkillsCuriosityCollaboration

Tools & Technologies

ExcelPowerPointQualtricsPower BITableau

Industry Keywords

Customer InsightsMarket ResearchFieldwork MonitoringData StorytellingResearch Methodology

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Plan and execute end-to-end Customer Experience research projects, from understanding business needs through analyzing and communicating results
Develop and review questionnaires, define samples, support research programming, and monitor databases, survey launches, and fieldwork
Monitor NPS, CSAT, and other customer experience and journey-related studies, ensuring methodological consistency and high-quality results
Manage projects conducted in partnership with research institutes and vendors, tracking timelines, deliverables, and quality
Analyze results across different segments and cuts, identifying patterns, key pain points, opportunities, and hypotheses for further investigation
Combine survey results with other available information sources and studies
Turn Voice of the Customer data into clear insights and recommendations, supporting partner teams in identifying and prioritizing improvement opportunities
Prepare reports, executive presentations, and data storytelling for different audiences, including senior leadership
Monitor research processes and propose continuous improvements, standardization, and efficiency gains
Manage multiple projects simultaneously, ensuring organization, prioritization, adherence to deadlines, and delivery quality

Requirements

What you’ll need

Experience in market research, Customer Insights, Customer Experience, or related areas
Strong knowledge of quantitative research, particularly satisfaction and experience studies such as NPS and CSAT
Knowledge of questionnaire development, sample design, fieldwork monitoring, data processing, and analysis
Ability to conduct analyses using different cuts and segments, transforming data into diagnoses, insights, and actionable recommendations
Ability to critically interpret results to identify patterns, hypotheses, pain points, and opportunities
Excellent written and verbal communication skills, with the ability to build compelling data storytelling and executive presentations
Strong organizational skills and the ability to manage multiple projects simultaneously while interacting with internal teams, research institutes, and vendors
Advanced proficiency in Excel and PowerPoint
Curious, collaborative profile with a strong customer and business orientation
Experience with Qualtrics or other research platforms is a plus
Knowledge of Power BI or Tableau and familiarity with monitoring dashboards is a plus
Experience with Voice of the Customer (VoC) and customer journey analysis is a plus

Benefits

Comp & perks

Profit-sharing
Meal or food allowance through a flexible benefits card
Health insurance, including dependent coverage and copayments
Dental insurance
Undergraduate and graduate tuition assistance for the employee and dependents
Birthday day off
SESC membership
Univers pharmacy program with discounts on medications
Corporate university with free learning paths and courses
Wellhub (Gympass)
Ninho Program for families expecting a new baby
Valoriza – Internal Recruitment Program