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Marketing Executive, Full-Funnel B2B
cognitivo AG. Guide B2B leads through the entire funnel using marketing assets until handoff to Sales .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, lead generation, and campaign management, with a strong focus on measurable outcomes and effective communication. Proficient in leveraging technology and data to optimize marketing efforts and enhance engagement with decision-makers.
Highest-signal resume keywords
B2B Marketing ExperienceLead Generation InitiativesCampaign ManagementStrong Written And Verbal CommunicationGerman Language Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ImplementationEvent PlanningPerformance Indicator EvaluationContent CreationData Analysis
Soft Skills
Excellent Organizational SkillsTeam CollaborationPragmatic ApproachConfident Professional PresenceIndependent Working Style
Tools & Technologies
AI ToolsLinkedIn MarketingEditorial Calendar Management
Industry Keywords
Consulting EnvironmentIT EnvironmentTrade Show ManagementLead CaptureROI Measurement
About the role
Key responsibilities & impact- Guide B2B leads through the entire funnel using marketing assets until handoff to Sales
- Manage the editorial calendar and collaborate with subject-matter experts
- Conduct brief interviews with consultants and create industry articles, white papers, and attention-grabbing posts
- Leverage organic and paid LinkedIn posts
- Manage the campaign budget to increase reach and target decision-makers effectively
- Plan and execute trade show and event appearances with measurable ROI targets
- Capture leads and conduct structured follow-up
Requirements
What you’ll need- Experience in B2B marketing, ideally in a consulting or IT environment
- Experience implementing campaigns, events, or lead-generation initiatives
- Affinity for technology and data
- Openness to using AI tools in marketing
- Confident handling of key performance indicators, with the ability to evaluate campaign and event results and derive appropriate actions
- Structured, independent working style and excellent organizational skills
- Strong written and verbal communication skills
- Confident and professional presence
- Ability to work in a team and take a pragmatic approach to implementation
- Willingness to travel for trade shows and events
- Very good German language skills
Benefits
Comp & perks- 30 days of annual leave
- Paid days off on Christmas Eve and New Year's Eve
- Edenred card
- JobRad bicycle leasing
- Company pension scheme
- Individual training and development opportunities
- Modern software and up-to-date tools
- Collegial and family-like atmosphere
- Regular team outings
- Flat hierarchies and short decision-making processes
- Ownership of your areas of responsibility and room to shape them
- Attractive compensation