Growth Marketer

CoinTracker

. Own the funnel from first visit to a held consultation .

Posted 11/10/2026full-timeRemote • California • United States, CanadaMid-LevelSenior💰 $122,315 - $143,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategies, including paid acquisition and SEO, while effectively managing performance metrics and agency collaboration. Proficient in utilizing AI coding tools for website enhancements and landing page development.

Highest-signal resume keywords

Growth MarketingPaid Search ManagementSEO OptimizationLanding Page DevelopmentAgency Direction

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPerformance MarketingPaid SearchSEOLanding Page DevelopmentConversion Rate OptimizationContent MarketingData AnalysisAI Coding ToolsConsultation Attribution

Soft Skills

CollaborationIndependent Problem SolvingCommunication

Tools & Technologies

Google AdsAI Coding Tools

Industry Keywords

High-Ticket ServiceConsumer CompanyRegulated CategoryCACPayback Period

About the role

Key responsibilities & impact

Own the funnel from first visit to a held consultation
Set the growth plan, select channels, and own the acquisition number
Build and test landing pages, calculators, and comparison pages in the codebase using AI coding tools
Run paid acquisition, beginning with Google Ads and experimenting across new channels
Improve Nino's visibility in AI search through content, comparison pages, reviews, and offsite authority
Direct an agency supporting AI search and SEO efforts
Grow the CoinTracker channel by collaborating with the CoinTracker team
Improve scheduling, reminders, and qualification to increase held consultations
Track consultation attribution and weekly performance metrics
Diversify acquisition across paid search, AI search and SEO, and CoinTracker

Requirements

What you’ll need

3+ years in growth or performance marketing
Experience at a consumer company that sells a high-ticket service through a call is ideal
Experience owning a pipeline number for a sales team and hitting it
Ability to build and launch pages and experiments independently
Comfort changing a website with AI coding tools
Hands-on experience with paid search
Knowledge of CAC, payback, and conversion by channel
Experience growing AEO/SEO through content, comparison pages, or offsite authority
Ability to direct an agency from day one
Ability to interpret small samples and long lags between lead and customer
Experience marketing in a regulated category is a bonus
Must reside in the United States; California preferred

Benefits

Comp & perks

Equity in CoinTracker
Medical insurance
Dental insurance
Vision insurance
401(k)
Life insurance
PTO