Content Marketing Manager – Professional Learning & Growth

Colibri Group

. Own the professional learning portfolio and go-to-market calendar .

Posted 9/16/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing, project management, and go-to-market strategies, with a strong focus on creating engaging educational content and leveraging performance insights to drive growth. Proficient in coordinating cross-functional teams and managing complex projects from concept to launch.

Highest-signal resume keywords

Content MarketingProject ManagementGo-To-Market StrategyCross-Functional CoordinationPerformance Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationMarketing StrategyEditorial SkillsDigital Learning PlatformsEmail MarketingPerformance MetricsAI-Assisted Content ToolsLearning Management SystemsAudience InsightCommercial Awareness

Soft Skills

Creative ThinkingOrganizationAudience Empathy

Tools & Technologies

Content Management PlatformsCollaboration ToolsAnalytics Tools

Industry Keywords

Professional LearningEducational OfferingsMicrocredentialsWebinarsOn-Demand Courses

About the role

Key responsibilities & impact

Own the professional learning portfolio and go-to-market calendar
Prioritize, plan, and bring on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market
Lead projects from concept through launch
Coordinate faculty, subject matter experts, creative partners, and cross-functional teams
Keep timelines, deliverables, and launch readiness on track
Create short- and long-form marketing content, including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials
Build and execute go-to-market strategies to drive awareness, registrations, subscriptions, repeat engagement, and long-term growth
Use learner feedback, participation data, market insights, and performance metrics to improve offerings and identify new opportunities
Help scale professional learning into a meaningful new growth channel for Moreland University
Provide project leadership, audience insight, editorial guidance, and marketing expertise while partnering with curriculum developers

Requirements

What you’ll need

4+ years of experience in content marketing or a closely related role
Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market
Strong writing and editorial skills across short- and long-form content
Ability to translate educational concepts into clear, engaging messaging for teachers and educator audiences
Ability to manage complex, cross-functional projects from idea through execution
Experience coordinating subject matter experts or partners who own specialized content
Creative thinking, organization, audience empathy, and commercial awareness
Ability to use performance insights to improve engagement and inform future offerings
A bachelor’s degree is required
Experience with content management and email marketing platforms
Experience with project management and collaboration tools
Experience with learning management or digital learning platforms
Experience with analytics and performance-reporting tools
Experience with AI-assisted content and productivity tools, including Claude or similar platforms

Benefits

Comp & perks

Individual contributor role with meaningful ownership over a new area of growth
Significant ownership over the professional learning portfolio and go-to-market strategy
Partnership with an experienced faculty community and established content marketing team
Opportunity to build a scalable professional learning offering for educators
Mission-driven organization with visible impact
Inclusive work environment
Equal Opportunity Employer